A Full Look at Disney & Gucci's Chinese New Year Collection

Rich with Mickey Mouse prints and imagery.

By
Fashion
24,329 Hypes 9 Comments

After a recent first look at some of the collaborative products, Disney and Gucci have released the campaign imagery for their Chinese New Year collection. The range is themed around Mickey Mouse in homage to the Chinese Year of the Mouse (or Rat), with a number of references to the iconic character appearing across everything from sweatshirts, coats and cardigans to accessories, footwear and bags.

A stand-out theme for the collection is the all-new Mini GG Supreme canvas with a Mickey Mouse print. This material features the iconic interlocking G pattern complete with Mickey Mouse repeated across it. This print is a reference to one of Gucci’s classic ’80s fabrics, with the original design, color and look all reproduced through high-definition digital printing.

This graphic-rich canvas is used on handbags, small leather goods, luggage and shoes, as well as a previously-seen coat. Elsewhere in the collection, other pieces feature an all-over Mickey and Minnie mouse colorful print, embroidered patches and jacqurd motifs.

Take a look at the collection in the Harmony Korine-shot campaign imagery in the gallery above. The full Disney x Gucci capsule will release on January 3 via the Gucci web store, physical locations and select stockists.

Elsewhere, brands as diverse as Converse and Jordan Brand have each launched their own Chinese New Year products.

Read Full Article
Creative Director
Alessandro Michele
Art Direction
Christopher Simmonds
Hair Stylist
Alex Brownsell
Make-Up
Thomas De Kluyver/Gao Jian
Stylist
Alessandro Michele
Location
Disneyland Resort In California
Share this article

What to Read Next

Studio Ghibli Confirms Two New Films are in Production
Entertainment

Studio Ghibli Confirms Two New Films are in Production

One is the Hayao Miyazaki-directed ‘How Do You Live?’

Vans Drops Tribal Graphic-Adorned Sk8-Hi 138 SF & Style 36 SF
Footwear

Vans Drops Tribal Graphic-Adorned Sk8-Hi 138 SF & Style 36 SF

Complete with premium materials.

LUSIVE's Spring 2020 Lookbook Plays on Traditional Tailoring and Bold Animal Prints
Fashion

LUSIVE's Spring 2020 Lookbook Plays on Traditional Tailoring and Bold Animal Prints

From bright leopard to snakeskin patterns.


Amazon is Opening a Homeless Shelter Inside of Its Headquarters
Tech

Amazon is Opening a Homeless Shelter Inside of Its Headquarters

The largest family shelter in the state of Washington.

1017 ALYX 9SM Buckles up With Sophisticated St. Marks Loafer Duo
Footwear

1017 ALYX 9SM Buckles up With Sophisticated St. Marks Loafer Duo

Available in crocodile-embossed and smooth black leather offerings.

AïE's SS20 Lookbook Highlights Rich Summer Palettes and Light Layering
Fashion

AïE's SS20 Lookbook Highlights Rich Summer Palettes and Light Layering

The latest from the Nepenthes family.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.