Craig Green Elevates Anonymous Male Figures in Color-Heavy FW19 Campaign Structures

“In the space between reality and illusion.”

By
Fashion
947 Hypes 0 Comments

Craig Green has presented his Fall/Winter 2019 advertising campaign, once again depicting large structures of man while channeling his FW19 runway.

For SS19, Green created a large three-piece triptych system that features effigies of man and beast, while for SS18 the designer set fire to his structures that also featured his signature body figures. This season, the large-scale structures are seen floating in a fragile encasement of fabric, completely still yet floating.

The structures are made from steel and pine frames which support anonymous male figures “in the space
between reality and illusion, their surroundings comprised of boundaries that never fully meet.” The colors used reflect the designer’s FW19 runway presentation at London Fashion Week: Men’s, which saw not just the introduction of new and interesting fabrics, but also bold, saturated colors. These can be seen on the FW19 structures, with red, yellow and blue bars contrasting the delicate pink, blue and green floating fabrics.

Green evokes the idea of memories and future imaginings through his deliberately incomplete suspensions, as well as the process of growth thanks to the migrating, shifting colors and abstract fabrics. Take a look at Craig Green’s FW19 advertising campaign in the gallery above.

In other news, Louis Vuitton has decided to extend its “Louis Vuitton X” archive exhibition.

Read Full Article
Creative Director
Craig Green
Photographer
Dan Tobin Smith
Stylist
Robbie Spencer
Set Designer
David Curtis-ring

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1062 Users Online

What to Read Next

Shoes 53045 Revisits the '90s With All-New Loaf'Air Silhouette
Footwear

Shoes 53045 Revisits the '90s With All-New Loaf'Air Silhouette

The leather-free slip-on can be yours for $450 USD.

Gucci Has Become Completely Carbon-Neutral
Fashion

Gucci Has Become Completely Carbon-Neutral

It will also host a carbon-neutral show at Milan Fashion Week.

Disney+ Launch Will Include Classic 90's Marvel Animated Series 'X-Men,' 'Spider-Man' & More
Entertainment

Disney+ Launch Will Include Classic 90's Marvel Animated Series 'X-Men,' 'Spider-Man' & More

‘DuckTales,’ ‘Darkwing Duck’ and ‘Gargoyles’ also rumored to join.


The 2020 Olympics Will Use 3D Athlete Tracking For Sprinting Events
Sports

The 2020 Olympics Will Use 3D Athlete Tracking For Sprinting Events

Powered by Intel.

LeBron James' Trademark Application for "Taco Tuesday" Officially Rejected (UPDATE)
Food & Beverage

LeBron James' Trademark Application for "Taco Tuesday" Officially Rejected (UPDATE)

The United States Patent and Trademark Office shut down the athelete’s request.

Nintendo Switch is Getting Two New 'Overwatch'-Themed Pro Controllers
Gaming

Nintendo Switch is Getting Two New 'Overwatch'-Themed Pro Controllers

Celebrating the game’s entry onto the platform.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.