Craig Green Elevates Anonymous Male Figures in Color-Heavy FW19 Campaign Structures

“In the space between reality and illusion.”

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Fashion
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Craig Green has presented his Fall/Winter 2019 advertising campaign, once again depicting large structures of man while channeling his FW19 runway.

For SS19, Green created a large three-piece triptych system that features effigies of man and beast, while for SS18 the designer set fire to his structures that also featured his signature body figures. This season, the large-scale structures are seen floating in a fragile encasement of fabric, completely still yet floating.

The structures are made from steel and pine frames which support anonymous male figures “in the space
between reality and illusion, their surroundings comprised of boundaries that never fully meet.” The colors used reflect the designer’s FW19 runway presentation at London Fashion Week: Men’s, which saw not just the introduction of new and interesting fabrics, but also bold, saturated colors. These can be seen on the FW19 structures, with red, yellow and blue bars contrasting the delicate pink, blue and green floating fabrics.

Green evokes the idea of memories and future imaginings through his deliberately incomplete suspensions, as well as the process of growth thanks to the migrating, shifting colors and abstract fabrics. Take a look at Craig Green’s FW19 advertising campaign in the gallery above.

In other news, Louis Vuitton has decided to extend its “Louis Vuitton X” archive exhibition.

Read Full Article
Creative Director
Craig Green
Photographer
Dan Tobin Smith
Stylist
Robbie Spencer
Set Designer
David Curtis-Ring

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