LeBron James' Trademark Application for "Taco Tuesday" Officially Rejected (UPDATE)

The United States Patent and Trademark Office shut down the athelete’s request.

By
Food & Beverage
23,081 Hypes 26 Comments

UPDATE (September 11, 2019):  Following the announcement earlier this month that Lebron James had applied to trademark “Taco Tuesday,” the United States Patent and Trademark Office has officially shut down the athlete’s request. According to Josh Gerben of Gerben Law Firm, the office argued that the phrase cannot “function as a trademark” due to it being a “commonplace message.” Gerben also pointed out that a trademark for “Techno Taco Tuesday” is already in place, with an Illinois-based company named Taco Tuesday, Inc. also disputing the trademark application because the restaurant “specializes in taco sales.” You can check out Gerben’s full legal analysis of the decision below. 

James’ company, LBJ Trademarks LLC, initially hoped to use the phrase for a variety of “online entertainment services” including podcasts, social media posts, and more, causing a viral social media stir earlier this month surrounding the popular food phrase. 

ORIGINAL STORY (September 1, 2019): LeBron James is making headlines outside of the NBA in his recent trademark filing for the phrase “Taco Tuesday.” The basketball superstar and entrepreneur’s LBJ Trademarks LLC company was reported to have filled for the trademark on August 15 with the intentions to use it for “advertising and marketing services” across social media platforms and podcasts.

While this is not the first time James has shown the world his love for tacos, it does prove to be an interesting direction for him as he ventures in businesses outside of the sport of basketball.

For more news, Lewis Hamilton launches meatless burger chain “Neat Burger.

Read Full Article

What to Read Next

Nintendo Switch is Getting Two New 'Overwatch'-Themed Pro Controllers
Gaming

Nintendo Switch is Getting Two New 'Overwatch'-Themed Pro Controllers

Celebrating the game’s entry onto the platform.

adidas' "Moon Festival" UltraBOOST 4.0 Is Perfect for Mid-Autumn Celebrations
Footwear

adidas' "Moon Festival" UltraBOOST 4.0 Is Perfect for Mid-Autumn Celebrations

Paying homage to the night sky and mooncakes.

LEGO Has Released a Highly-Realistic Technic Land Rover Defender Alongside Launch of the Real Car
Design

LEGO Has Released a Highly-Realistic Technic Land Rover Defender Alongside Launch of the Real Car

Debuted at the 2019 Frankfurt Motor Show.


Vans Will Donate All Future Skate Parks Built for Its Vans Park Series Tournaments
Sports

Vans Will Donate All Future Skate Parks Built for Its Vans Park Series Tournaments

“Build it and they will skate.”

Vans & Vivienne Westwood Link up for Vibrant "Anglomania" Footwear Capsule
Footwear

Vans & Vivienne Westwood Link up for Vibrant "Anglomania" Footwear Capsule

From monogram-heavy Old Skools to belt-strapped Sk8-His.

Here's a Look at Samples Used in Tyler, the Creator's 'IGOR'
Music

Here's a Look at Samples Used in Tyler, the Creator's 'IGOR'

Spotlighting tracks from the ’70s – ’80s.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.