Ami Paris Celebrates Friendship and Parisian Elegance for FW26 Campaign
From soft-structured coats to crocodile-textured leather goods, the brand’s latest range delivers effortless, real-life sophistication.
Summary
Ami Paris debuts FW26 campaign starring brand friends like Saskia de Brauw.
Key offerings span versatile outerwear, the Mirage sneaker and the crocodile-embossed Carrousel bag.
Available now at Ami Paris boutiques globally and online.
For Fall/Winter 2026, Ami Paris honors the real people and longtime friends who inspire creative director Alexandre Mattiussi. Set against a clean studio backdrop to highlight both the individuals and the garments, the series of spontaneous portraits functions as a manifesto of Parisian elegance and effortless ease. The casting brings together familiar faces of the house – including Rebecca Leigh, Saskia de Brauw, George Anderson, Jia Jingwen, Dara Gueye, Mack Karpes, Elliot Belot and Mohamed Benhadda – each bringing their unique personality to showcase how inclusivity and togetherness define the brand’s identity.
Designed for real-life wearability, the new seasonal wardrobe emphasizes comfortable, protective and versatile silhouettes rendered in a palette of quiet neutrals and earthy tones, punctuated by deep natural colors and bright red accents. Key collection highlights include signature tailoring and seasonal outerwear, rounded out by standout accessories such as the Carrousel bag in burgundy crocodile-embossed leather, the new Mirage sneaker, and graphic baseball caps embroidered with the message: “Thank you for being a friend.”
The Ami Paris FW26 collection is available now at Ami Paris boutiques worldwide and online via amiparis.com.
