London-based designer Craig Green has revealed the campaign imagery for his Spring/Summer 2018 collection. The imagery features Green’s signature body sculptures, which have been positioned in abandoned surroundings before being set on fire.
The structures themselves are made from color-blocked jerseys and pine, with a figure that distorts a recognizable human outline into a more mechanical-looking figure. The idea behind this display is to overcome design for practical and decorative purposes, making the sculptures purely symoblic. Similarly, the burning of the pieces in the corresponding images is intended to show “embracing destruction and the beauty of impermanence.”
For more from Green, we sat down with the designer to talk about everything from Kendrick Lamar to his new denim range.
- Craig Green
- Dan Tobin Smith
- Robbie Spencer
- Art Direction
- Ben Kelway