YBN Cordae Is PUMA's Newest Youth Ambassador

Joining the likes of Big Sean, Meek Mill and G-Eazy.

Footwear
6.1K 5 Comments
Save

Following the announcement of his debut studio album The Lost Boy, YBN Cordae is linking up with PUMA to become the newest Youth Brand Ambassador. According to the brand, his “effortless street style and sneaker head mentality” makes him the ideal fit to represent the footwear giant. The 21-year-old rapper joins the likes of Big Sean, Meek Mill and G-Eazy on the roster, showing off his kicks in the visuals for “Locationship” and “Have Mercy.”

Aside from his upcoming album, Cordae will be spending much of 2019 on the road. He’s currently on his first headlining tour in support of the record, and he’ll be joining Logic’s Confessions of a Dangerous Mind tour with J.I.D. starting October.

In other footwear news, win a chance to cop the sacai x Nike collection with Notre’s Book Drive Raffle.

Read Full Article
Text By
Share this article
In This Article
Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

What to Read Next

BEAUTY&YOUTH x PUMA’s H-Street Strap Boasts a Stealthy Look
Footwear

BEAUTY&YOUTH x PUMA’s H-Street Strap Boasts a Stealthy Look

Velcro strap closure adds sleek functionality.

Alysa Liu Is Louis Vuitton's Newest House Ambassador
Fashion

Alysa Liu Is Louis Vuitton's Newest House Ambassador

The 20-year-old figure skating history-maker joins the French maison to champion audacity and creative expression.

Tyrese Haliburton Is Soarin’ and Flyin’ in the PUMA Hali 1 “Troy Bolton” PE
Footwear

Tyrese Haliburton Is Soarin’ and Flyin’ in the PUMA Hali 1 “Troy Bolton” PE

“Week 56 s/o Troy Bolton,” he wrote on X.


PUMA and The Whitaker Group's New Platform Is Bigger Than Sneakers
Footwear

PUMA and The Whitaker Group's New Platform Is Bigger Than Sneakers

CODA marks the next chapter in the brands’ partnership, using product as the entry point into a broader conversation around culture and creative progression.

Johnny Dang Partners With Warner Bros. for One-Of-A-Kind 'Godzilla' Pendant
Fashion

Johnny Dang Partners With Warner Bros. for One-Of-A-Kind 'Godzilla' Pendant

The King of Bling offers up a monster-sized piece.

'Pokémon' Weddings Have Officially Arrived in Japan
Entertainment

'Pokémon' Weddings Have Officially Arrived in Japan

Featuring Mr. and Mrs. Pikachu.

Almost All of America Is Rooting for the Toronto Raptors to Win the 2019 NBA Finals
Sports

Almost All of America Is Rooting for the Toronto Raptors to Win the 2019 NBA Finals

#WeTheNorth.

The Nike Air Force 1 "Sheed" Is a Clean Tribute to Rasheed Wallace
Footwear

The Nike Air Force 1 "Sheed" Is a Clean Tribute to Rasheed Wallace

The NBA star always loved his AF1s.

Gamers in India Arrested for Playing 'PUBG'
Gaming

Gamers in India Arrested for Playing 'PUBG'

Officers patrolling public areas for young people holding their phones horizontally.

Real Madrid Tops the World's Most Valuable Soccer Teams List 2019
Sports

Real Madrid Tops the World's Most Valuable Soccer Teams List 2019

Barcelona and Manchester United are right up there too.


Kodak Black Goes for a Drive in “Needing Something” Video
Music

Kodak Black Goes for a Drive in “Needing Something” Video

The video is directed by Cam Busby.

"CONTACT HIGH: A Visual History of Hip-Hop" Exhibit Spotlights Iconic Portraits
Art

"CONTACT HIGH: A Visual History of Hip-Hop" Exhibit Spotlights Iconic Portraits

Rare photos of Notorious B.I.G., Kendrick Lamar and more.

Futura Laboratories Relaunches With A-COLD-WALL* and Dover Street Market Collaborations
Fashion

Futura Laboratories Relaunches With A-COLD-WALL* and Dover Street Market Collaborations

The street artist’s legendary clothing line is revived alongside exclusive collectibles and accessories.

Step Inside Teppei Kaneuji's "Plastic Barricade" Exhibition
Art

Step Inside Teppei Kaneuji's "Plastic Barricade" Exhibition

A large-scale installation, lenticular paintings, and more.

Acne Studios Elevates Starter Black Label's Heritage With Timeless Denim Layers
Fashion

Acne Studios Elevates Starter Black Label's Heritage With Timeless Denim Layers

Hit the hardwood in style.

An Official Look at the YEEZY BOOST 700 V2 "Tephra"
Footwear

An Official Look at the YEEZY BOOST 700 V2 "Tephra"

YEEZY Summer is nearly upon us.

More ▾