Keanu Reeves Fronts Saint Laurent's FW19 Campaign

John Wick suits up.

Fashion
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After tapping luminaries like Travis Scott and Kate Moss for past campaigns, Saint Laurent has recruited another famous face for Fall/Winter 2019’s seasonal imagery. This time, Canada’s own Keanu Reeves stars in the stark, black and white imagery.

Reeves, now 54, retains a shock of grey hair across his facial hair, though his long hair remains as dark as it was in The Matrix. The John Wick star highlights select pieces from the upcoming menswear collection, showcasing the trim, rock ‘n roll-indebted style that has become the house’s signature.

Key goods include a dark wool suit, accented by light chalkstripes, elevated by a pair of Saint Laurent’s dark shades and a black shirt. Elsewhere, more casual styling includes a mouton collar leather jacket atop a faintly-patterned shirt, with matte metal snap buttons and zippers catching the studio lighting. The only full-body shot showcases Reeves in a leather trucker-style jacket, sporting another patterned black shirt and Saint Laurent’s iconic slim denim jeans.

Expect Fall/Winter 2019 to hit Saint Laurent’s web store and stockists like SSENSE in the coming months. Check out the campaign imagery below.

Most recently, Bret Easton Ellis directed a special short film for Saint Laurent

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