Reebok Teases Club C Campaign, Starring a New Class of Creatives

Expect the unexpected.

Footwear
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Reebok‘s latest campaign shows that the Club C is becoming the official shoe of the creative class. The brand has invited four unabashed artists across a variety of disciplines to star in the initiative, including singer/songwriter Nick Hakim, photographer Adrienne Raquel, stylist Taylor Okata and painter Monica Hernandez. By the looks of it, the soon-to-be-released campaign is championing boundary-pushing crafts and encouraging like-minded creators to join the Club.

Despite having already proved itself as a modern style staple, the low cut classic shoe continues to refresh itself, staying true to its “sport the unexpected” adage.

Check out the teaser above and stay tuned to HYPEBEAST for more info on how to join the Club.

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In This Article
Courtney Kenefick
Courtney Kenefick Senior Creative Director

Courtney Kenefick is Hypebeast's Senior Creative Director and a writer based in Brooklyn, NY. A graduate of F.I.T., she cut her teeth as a fashion journalist before joining Hypebeast over seven years ago, where she leads the North American creative and branded content studio. As a writer, she enjoys covering fashion, fitness, running, and culture, with a particular passion for the intersection of sport and style. Her work is driven by a love of conversation and human connection, bringing a distinct and personal lens to everything she covers.

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