Victor Cruz Launches Signature Shoe With Pierre Hardy
The three colorways reflect pivotal points in his career.
Victor Cruz’s extensive football career is getting immortalized with a new signature shoe, dubbed the V.C.I, in collaboration with French designer Pierre Hardy. The longtime friends officially launched the chunky sneaker this week, presenting three colorways that tell different stories about Cruz’s life.
The “1996” model marks the year that Cruz “fell in love with football,” and features a colorblocked upper with camouflage paneling and gold-foil branding. A monochromatic black and grey scheme takes over the “2006” edition, which represents the athlete’s first season with the University of Massachusetts Minutemen. Rounding out the trio is the red, white and blue-coated “2012” version, paying direct homage to the New York Giant’s team colors, as well as the pinnacle year that Cruz helped the team claim the Super Bowl XLVI win.
“The look became something performative or Olympian — a super-competitive shoe. We tried to push the aesthetic to the maximum, to make the sneakers as expressive as possible,” said Hardy.
Priced at $795 USD, the V.C.I is available now at select retailers like SSENSE, as well as Pierre Hardy boutiques in New York, Paris and Tokyo and the label’s webstore.
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