Victor Cruz Launches Signature Shoe With Pierre Hardy

The three colorways reflect pivotal points in his career.

By
Footwear
14,192 Hypes 9 Comments

Victor Cruz’s extensive football career is getting immortalized with a new signature shoe, dubbed the V.C.I, in collaboration with French designer Pierre Hardy. The longtime friends officially launched the chunky sneaker this week, presenting three colorways that tell different stories about Cruz’s life.

The “1996” model marks the year that Cruz “fell in love with football,” and features a colorblocked upper with camouflage paneling and gold-foil branding. A monochromatic black and grey scheme takes over the “2006” edition, which represents the athlete’s first season with the University of Massachusetts Minutemen. Rounding out the trio is the red, white and blue-coated “2012” version, paying direct homage to the New York Giant’s team colors, as well as the pinnacle year that Cruz helped the team claim the Super Bowl XLVI win.

“The look became something performative or Olympian — a super-competitive shoe. We tried to push the aesthetic to the maximum, to make the sneakers as expressive as possible,” said Hardy.

Priced at $795 USD, the V.C.I is available now at select retailers like SSENSE, as well as Pierre Hardy boutiques in New York, Paris and Tokyo and the label’s webstore.

For more news, read up on Marshawn Lynch reportedly retiring from the NFL again.

 

View this post on Instagram

 

HIGHLIGHTS ON THE #VC1 1996 SNEAKERS — @teamvic #PierreHardyxVictorCruz #sneakers #LimitedEdition

A post shared by PIERRE HARDY (@pierrehardy) on

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

488 Users Online

What to Read Next

Anti Social Social Club and …Lost Surfboards Hit the Beach for Summery Collab
Fashion

Anti Social Social Club and …Lost Surfboards Hit the Beach for Summery Collab

Branded clothing and a hand-painted surfboard.

Jean Jullien Talks Painting for Therapy, Evolving as an Artist & New Solo Show
Arts 

Jean Jullien Talks Painting for Therapy, Evolving as an Artist & New Solo Show

“With drawing, I communicate ideas, and with painting, I try to communicate feelings.”

Nike React Presto Receives Official Release Date, Character-Inspired Colorways
Footwear

Nike React Presto Receives Official Release Date, Character-Inspired Colorways

Prepare for “Rogue Kielbasa,” “Shady Milkman” and “Unholy Cumulus” later this month.


BBC Radio 1Xtra’s Tiffany Calver Picks Her Songs for the Summer
Music

BBC Radio 1Xtra’s Tiffany Calver Picks Her Songs for the Summer

Get the top picks from Drake’s DJ.

Natural Disasters Get a Little More Terrifying in 'Crawl'
Entertainment

Natural Disasters Get a Little More Terrifying in 'Crawl'

Produced by Sam Raimi.

ASICS Bridges the Generational Gap With the GEL-KAYANO® 5 360 Model
Footwear 

ASICS Bridges the Generational Gap With the GEL-KAYANO® 5 360 Model

Presented by ASICS
Beloved by fathers and sons alike.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.