Nike React Presto Receives Official Release Date, Character-Inspired Colorways

Prepare for “Rogue Kielbasa,” “Shady Milkman” and “Unholy Cumulus” later this month.

By
Footwear
15,512 Hypes 5 Comments

Nike‘s latest hybrid silhouette, the React Presto, is set to launch this month. Blending the sneaker giant’s cutting edge React technology with the classic styling of the Presto, the shoe is abetted by a playful marketing campaign that hearkens back to the Presto advertisements debuted alongside the sneaker in Fall 2000.

Each original Presto colorway was accompanied by cartoonish characters that each came with their own backstory, including the “Shady Milkman” and “Unholy Cumulus.” To launch the React Presto, Nike is retooling this concept, delivering Animoji-like 3D characters inspired by the new silhouette’s colorways.

“Brutal Honey,” for instance, naturally draws inspiration for its black and yellow hues from the bumblebee, represented by an irritated insect. Similarly, “Rabid Panda” takes some cues from a mad bear, with hits of black against its white midsole and navy upper, utilizing a splash of orange at the outsole to add an angry flair. Meanwhile, “Psychedelic Lava” incorporates pastel blends akin to a lava lamp, delivering a pale yellow upper and orange accents grounded by a white and grey midsole. Each sneaker offers a Presto-inspired plastic lace cage and the comfy React outsole, with an inner bootie for a flexible fit.

The Nike React Presto launches on Nike’s site on May 9 in “Brutal Honey” and “Rabid Panda.”

Nike by You variations, including “Rogue Kielbasa,” “Shady Milkman” and “Unholy Cumulus” also arrive the same day. More personalities will debut on May 16, including “Psychedelic Lava,” “Chatty Matador,” “Breezy Thursday” and “Witness Protection.” Check out some of the Nike By You makeups below.

Most recently, Nike’s React Element 87 emerged in a pair of citrus-splashed colorways.

Nike React Presto Colorways Release Date Info drop buy brutal honey rabid panda psychedelic lava ogue Kielbasa, Shady Milkman Unholy Cumulus

Read Full Article

Nike React Presto Initial Release

Source
Nike

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1108 Users Online

What to Read Next

BBC Radio 1Xtra’s Tiffany Calver Picks Her Songs for the Summer
Music

BBC Radio 1Xtra’s Tiffany Calver Picks Her Songs for the Summer

Get the top picks from Drake’s DJ.

Natural Disasters Get a Little More Terrifying in 'Crawl'
Entertainment

Natural Disasters Get a Little More Terrifying in 'Crawl'

Produced by Sam Raimi.

ASICS Bridges the Generational Gap With the GEL-KAYANO® 5 360 Model
Footwear 

ASICS Bridges the Generational Gap With the GEL-KAYANO® 5 360 Model

Presented by ASICS
Beloved by fathers and sons alike.


Kim Jones Designs Custom Dior Stage Outfits for BTS
Fashion

Kim Jones Designs Custom Dior Stage Outfits for BTS

Inspired by the Pre-Fall 2019 collection.

Daniel Arsham Casts $2,200 USD Vintage RIMOWA Suitcase
Arts

Daniel Arsham Casts $2,200 USD Vintage RIMOWA Suitcase

To be sold in very limited quantities.

Adam Sandler Returns to 'SNL' to Take on Hosting Duties
Entertainment

Adam Sandler Returns to 'SNL' to Take on Hosting Duties

Reliving his glory days of the 90’s.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.