ASICS Bridges the Generational Gap With the GEL-KAYANO® 5 360 Model

Beloved by fathers and sons alike.

Footwear 
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Last year, the 20th anniversary of the GEL-KAYANO® 5 model cemented ASICS‘ mark in designing footwear silhouettes that endure the test of time. The brand’s latest release, the GEL-KAYANO® 5 360 shoe, is the next chapter in the collection’s evolution. Initially launched in 1999, the hybrid shoe combines the iconic GEL-KAYANO® 5 OG upper with an updated sole of the GEL-QUANTUM 360™ shoe. Its mesh and synthetic leather upper is supported with 360 degrees of GEL® technology, infusing functional comfort into a chunky and modern aesthetic. The heritage brand’s re-engineered classic is capturing the next generation of enthusiasts thanks to it sports-meets-street look.

With its significant past and bright future, the shoe is bridging the generational gap. Tapping into the unmatched dynamic of a father and son, the video lookbook spotlights a stylish pair sporting the GEL-KAYANO® 5 360 shoe. From traversing their city, to eating out, to chilling at home, the duo styles the trainer in their own distinct way, showing how the ’90s sneaker is being reimagined for the next generation.

Check out the video lookbook above and cop the GEL-KAYANO ® 5 360 model, available now for $150 USD at asicstiger.com, ASICS Stores and select ASICS retailers.

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