Nike Joins London Youth Games to Support 200,000 Young Sports Fans
Aiming to inspire and enable more of London’s youth to play sports.
Nike has announced it will support more than 200,000 of London‘s youth by 2022 in a partnership with London Youth Games. The scheme currently supports over 140,000 young people across 33 boroughs in 30 sports, and has been the leader for providing youth sporting opportunities for over 40 years.
London Youth Games and its accompanying programs have produced the likes of Raheem Sterling, Jadon Sancho, Alex Scott, Dina Asher-Smith and Mo Farah. Speaking about the initiative, Nicky Affleck, interim CEO of the London Youth Games says, “Creating opportunities for every young Londoner to play sport is an unwavering belief we both share. This unique partnership with Nike represents a game-changing moment for London Youth Games and will allow us to inspire and enable more young people to play sport more often.”
Nike also announced it will join Virgin Sport to offer opportunities to the borough of Hackney for the Hackney Festival of Fitness, which will see Nike encourage 10,000 Londoners to take on their first 5k run. The festival will be supported by Track Mafia, the organization responsible for engaging local runners for the Hackney Half marathon — which Nike will also support by providing 1,300 bibs to runners for the 2020 and 2021 runs.
For more Swoosh-related news, the Tom Sachs x Nike Mars Yard Overshoe will be released this month. Here’s everything you need to know.
