DSM Kei Ninomiya Spotlights a Diverse Cast of Creatives for Its FW26 Campaign
Featuring Hiroshi Fujiwara, Hirokazu Kore-eda and many more.
Summary
DSM's Kei Ninomiya FW26 campaign features a diverse cast of international creatives Hiroshi Fujiwara, Hirokazu Kore-eda and more.
The collection concept subverts football apparel, reworking sportswear into cultural expression.
Available now across DSM flagships and online platforms.
Dover Street Market and Kei Ninomiya have teamed up for a striking Fall/Winter 2026 campaign that highlights a diverse ensemble cast of international creatives. The campaign brings together artists, musicians, models and tastemakers from varied disciplines, spanning figures such as Hiroshi Fujiwara, acclaimed filmmaker Hirokazu Kore-eda, actress Miwako Ichikawa, costume designer Michiko Kitamura to Avu-Chan – the lead singer of alternative Japanese band Queen Bee – and more.
At the core of the collection’s concept is the subversion of football apparel, taking sports-derived garments beyond their traditional field settings and expanding them into a broader cultural language. By stripping these athletic motifs of their original context, the lineup transforms a strictly codified sport into a medium for free thinking and uninhibited expression. Designed as “clothes for nameless communities,” the pieces break down the rigid boundaries of defined fanbases or subcultures, thus bending the rules within a sportswear framework.
The DSM Kei Ninomiya FW26 range is now available across the retailers’ flagships and online shops.
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