Billionaire Boys Club EU Heads to the Wild West for SS19 Lookbook

Enlisting the use of cowboys, a Chevvy and a Stallion.

Fashion
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Billionaire Boys Club EU brings its Spring/Summer 2019 collection’s inspirations to life in a Wild West-styled editorial shot in El Paso, Texas, with real cowboys and a car club names Old Memories.

Enlisting the use of a few horses, a Cadillac and a classic Chevrolet truck, the SS19 clothing drop doesn’t look one bit out of place in the EU-exclusive editorial. Converse Chuck Taylor’s are worn to set off the polished and premium streetwear looks, with creative and intriguing photography spotlighting the cars and scenery as much as the theme and the clothing itself.

Standout pieces from the collection include a red “ROADROCKETS” racing jacket, the green “Horsepower- BOYS CLUB” long sleeve T-shirt which features western calligraphy on the sleeve, and the spotlighted BBC x Italia Independent “001” sunglasses.

Take a look at the collection and complementing lookbook above, and head to bbcicecream.eu to purchase your favourite pieces from the SS19 drop.

For more global editorial lookbooks, check out the campaign from TKW x THANKSINSOMNIA’s travel-inspired capsule.

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