Billionaire Boys Club

Billionaire Boys Club

Streetwear Label by Pharrell Williams & NIGO
Billionaire Boys Club (BBC) is a men’s streetwear clothing line established by Pharrell Williams and NIGO in 2005 rooted in Japan, aims to offer high-quality streetwear items. The brand is known for its Spaceman logo, incepted to fully encompass the brand’s ethos, that money wasn’t a part of the inspiration as opposed to what the name may insulate. The attraction of the brand, apart from its quality, is the unique design styles that are offered in very limited quantities. Jay Z later entered a partnership with BBC in order to distribute the clothes through his Rocawear line. BBC has expanded their line to include childrenswear and womenswear, with the Billionaire Girls’ Club, which is designed by Youn. Another diffusion line was launched, called Bee Line, a higher end and more mature and exclusive line, which was launched in collaboration with Mark McNairy.

2011

JAY Z becomes involved and invests in the brand

2005

Founded by Pharrell Williams and Nigo
8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, BAPE, Stone Island Shadow Project, BBC ICECREAM, Palace and more.

Elevated Air Jordan 1s Provide the Pinnacle of This Week's Best Footwear Drops
Footwear 

Elevated Air Jordan 1s Provide the Pinnacle of This Week's Best Footwear Drops

Alongside Nike and Converse’s BHM collection, region-exclusive adidas YEEZY BOOST 350 V2s and more.

Billionaire Boys Club ICE CREAM Adds Dollar Signs & Diamonds to Reebok's BB 4000 Mu
Footwear

Billionaire Boys Club ICE CREAM Adds Dollar Signs & Diamonds to Reebok's BB 4000 Mu

Packaged in a limited-edition tin.

Feel Like NIGO With the BBC ICECREAM x GHOST Necklaces
Fashion

Feel Like NIGO With the BBC ICECREAM x GHOST Necklaces

Replicating the streetwear icon’s classic iced-out accessories.

André Saraiva & Billionaire Boys Club Return With Vibrant SS20 Capsule
Fashion

André Saraiva & Billionaire Boys Club Return With Vibrant SS20 Capsule

Combing ‘Mr. A’ with BBC’s cosmonaut motif.

Billionaire Boys Club EU & Belgian Rapper Hamza Drop Special Collaborative Capsule
Fashion

Billionaire Boys Club EU & Belgian Rapper Hamza Drop Special Collaborative Capsule

Made in limited quantities.

Air Jordan 1 Hi '85 "Varsity Red" Soars Over the Competition in This Week's Best Footwear Drops
Footwear 

Air Jordan 1 Hi '85 "Varsity Red" Soars Over the Competition in This Week's Best Footwear Drops

Alongside dashing SB Dunks, Kanye West’s adidas YEEZY 700 MNVN debut and more.

Billionaire Boys Club Spring 2020 Collection Seeks to Channel Inner Peace
Fashion

Billionaire Boys Club Spring 2020 Collection Seeks to Channel Inner Peace

Shot in Oahu, Hawaii.

Billionaire Boys Club x Reebok Zig Kinetica Features Moon Surface Print
Footwear

Billionaire Boys Club x Reebok Zig Kinetica Features Moon Surface Print

Inspired by Pharrell’s never-ending fascination with outer space.

Kawhi Leonard & New Balance's "Inspire the Dream” Pack Leads This Week's Best Footwear Drops
Footwear 

Kawhi Leonard & New Balance's "Inspire the Dream” Pack Leads This Week's Best Footwear Drops

Alongside UNDERCOVER’s Nike React Prestos, YEEZY’s 350 V2 “Marsh,’ the adidas Superstan, and so much more.

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