Billionaire Boys Club Gives Braun’s BC17 Wall Clock a Stealthy Twist
Boasting a moodier look while replacing numbers with the “HEART AND MIND” mantra.
Summary
- Billionaire Boys Club and Braun reimagined the BC17 wall clock, replacing numerals with the “HEART AND MIND” mantra
- The matte black design features a blue hour hand and red-tipped second hand for visual hierarchy
- Available via BBC’s official website
Billionaire Boys Club (BBC) has teamed up with Braun to reimagine Braun’s iconic BC17 wall clock with a twist. Known for its unobtrusive functionality and clarity, the BC17 wall clock has long embodied Braun’s “less, but better” principle.
In this collaboration, BBC replaces traditional numerals with its “HEART AND MIND” guiding phrase, creating a striking reinterpretation that balances timeless industrial design with contemporary identity. The design is distinguished by a stark, matte black finish that inverts the traditional Braun base color for a modern, moodier look. Despite these stylistic changes, the clock retains the high-contrast readability and clean lines essential to the original BC17 model.
To create a clear visual hierarchy, the collaboration utilizes strategic pops of color inspired by early Braun products. The hour hand is finished in a vibrant blue, while the tipped second hand features a bright red, mirroring the way Braun historically used color on buttons and switches to guide user interaction. These functional accents are set behind a semi-tempered glass lens and powered by a quiet, non-ticking sweep quartz movement, ensuring the clock remains a “quiet” addition to any interior space.
The limited-edition clock is currently available for purchase through Billionaire Boys Club’s official website, retailing for £60 GBP (approx. $82 USD).
