Billionaire Boys Club Links up With Potluck Club for a Football Jersey Capsule
Pharrell’s streetwear label teams up with the Michelin-honored restaurant to turn neighborhood history into sport-inspired style.
Summary
- Billionaire Boys Club and Potluck Club announce a Chinatown-inspired football jersey collaboration
- The range includes a long-sleeve “Phoenix Palace” jersey and a short-sleeve “Potluck Club” dragon-motif jersey
- Items are priced between $100 and $115 USD and sold via BBC channels and the partner restaurants
Pharrell‘s Billionaire Boys Club partners with Potluck Club, Cory Ng‘s highly popular, Michelin Bib Gourmand-awarded Cantonese-American restaurant, for a special collaboration celebrating Manhattan’s Chinatown through a pair of football-inspired jerseys that merge sport aesthetics with cultural storytelling.
The Phoenix Palace LS Futbol Jersey features an all‑over tonal starfield graphic, vintage “Phoenix Palace” script across the chest, contrast piping, and oversized “Bowery 85” artwork on the back, paying homage to the neighborhood’s history. Meanwhile, the Potluck Club SS Futbol Jersey incorporates a flame‑stripe motif inspired by the restaurant’s dragon mascot, bold “POTLUCK CLUB” branding across the chest, and oversized “88” artwork symbolizing luck and prosperity. Both designs are accented with Chinese character detailing, grounding the collection in Chinatown’s visual identity.
To capture the true spirit of the collaboration, the accompanying campaign directly spotlights local produce markets, family-run businesses, and neighborhood gathering spaces rather than using them as mere backdrops. Priced from $100 – $115 USD, the collaboration will be available on June 4, 9 a.m. EST, through the BBC ICECREAM online store, physical flagships, as well as directly at the Potluck Club and Phoenix Palace restaurants.
