After starring in Moncler’s “Genius is Born Crazy ”campaign and joining Onitsuka Tiger as a social media project partner, Will Smith continues to ramp up his fashion repertoire. The award-winning entertainer is set to release the latest installment of his Fresh Prince clothing line, dubbed the “Bel-Air Athletics” collection, which is infused with references to its iconic namesake T.V. show.
Pieces in the assortment span unisex, women’s and children’s casual wear, and are designed with athletic sensibilities and a collegiate aesthetic that recall Smith’s character on The Fresh Prince of Bel-Air. Highlighted pieces include the Reversible Academy Track Jacket, which is lined with a colorful paisley print and inspired by Will’s school blazer, as well as sleek navy track pants that complete the look. A range of T-shirts are printed with graphics that spotlight the actor as a quirky caricature and lend a nod to the sport of basketball.
The collection also includes several accessories doused in the same Bel-Air Academy colors of gold and burgundy. Items like cell-phone clips, socks and caps provide a number of practical trinkets. Meanwhile, the paisley print returns to mark the basketball offered in the capsule, bringing the sporty aesthetic full circle.
Each piece is offered in limited editions or made-to-order in order to avoid waste, and ranges in price from $6 USD to $200 USD. Visit Shop.willsmith.com to check out the full collection, which is available now.
For more in fashion, check out HYPEBEAST’s exclusive campaign images from Gucci Mane’s collaboration with Gucci.