Gucci Mane Stars in Gucci Cruise Campaign, Announces Album (UPDATE)

HYPEBEAST takes an exclusive look at the campaign.

By
Fashion
42,900 Hypes 18 Comments

UPDATE (10/1/19 14:00:00 EST): Take a look at Harmony Korine’s entire Gucci Cruise 2020 campaign above, featuring Iggy Pop, Sienna Miller, Benedetta Barzini and more.


ORIGINAL STORY (10/1/19): Gucci Mane and Gucci are finally coming together for a long-awaited collaboration, and HYPEBEAST is taking an exclusive first look at the new campaign. Rumors of an official partnership surfaced last week after the rapper’s front-row appearance at the Italian label’s Spring/Summer 2020 show. And topped with an influx of Gucci-related style posts on the musician’s Instagram and plenty of face time with creative director Alessandro Michele, it was only a matter of time before a brand and artist courtship came into fruition.

The campaign imagery, shot under the art direction of Christopher Simmonds, sees the trap music pioneer living the posh life in an Italian villa named “La Furibonda.” Gucci’s signature retro fascination informs the goods, which include classic court sneakers with Gucci’s red and green webbed trim and a ’70s-indebted floral tracksuit. Meanwhile, behind-the-scenes snaps offer a rare glimpse into the playful on-set experience between Gucci Mane, Michele and photographer Harmony Korine.

As Gucci Mane preps to release the collaboration, the rapper has also announced his forthcoming studio album, Woptober 2, which comes just four months after Delusions of Grandeur. Sharing a campaign still from the impending Gucci collection, the cover art for the project spotlights the artist lounging on the phone while receiving a massage. The album is set to drop October 17.

Elsewhere in fashion, Kanye West has dropped off official Jesus Is King merch in anticipation of the album.

Read Full Article

What to Read Next

FILA Appoints BTS as Newest Global Brand Ambassadors
Fashion 

FILA Appoints BTS as Newest Global Brand Ambassadors

The K-pop group will rep FILA across the globe.

Billionaire Boys Club EU Showcases a "Tropical Winter Island" in Pre-Spring 2020 Lookbook
Fashion

Billionaire Boys Club EU Showcases a "Tropical Winter Island" in Pre-Spring 2020 Lookbook

Mixing winter styles with tropical prints.

CHVRCHES Releases Synth-Pop Track Inspired by 'Death Stranding'
Music

CHVRCHES Releases Synth-Pop Track Inspired by 'Death Stranding'

From the game’s upcoming ‘Death Stranding: Timefall’ soundtrack.


Will Smith Releases Second Nostalgic Fresh Prince Fashion Collection
Fashion

Will Smith Releases Second Nostalgic Fresh Prince Fashion Collection

All pieces are limited-edition or made-to-order to avoid waste.

Banksy Opens Up The GrossDomesticProduct™ Homeware Store in London
Arts

Banksy Opens Up The GrossDomesticProduct™ Homeware Store in London

“The proceeds from these products will go towards buying a new migrant rescue boat.”

Paris Saint-Germain & Jordan Brand Drop New Co-Branded Coach Jacket
Fashion

Paris Saint-Germain & Jordan Brand Drop New Co-Branded Coach Jacket

For those who missed out the first time.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.