Could Gucci Mane & Gucci Be the Next Big Fashion Courtship?

The rapper’s appearance at Milan Fashion Week seems to suggest something is on the horizon.

By
Fashion 
16,990 Hypes 0 Comments

Gucci Mane doesn’t just share a name with one of the most famous luxury houses in the world, the rapper also regularly sports the brand from head-to-toe. It’s no surprise that he doesn’t play coy when it comes to his appreciation for the Italian label, switching from a “GG”-branded V-neck to a more opulent, all-white runway fit (with wife Keyshia Ka’oir to match) in the span of a week.

Gucci Mane might be ready to take his relationship with Gucci a step further, however. The influx of Gucci-related style posts on the rapper’s Instagram, where he goes by @laflare1017, along with his recent front-row appearance at the label’s Spring/Summer 2020 show beg the question: could an official Gucci Mane and Gucci collaboration be on the horizon? In the age of branding and social media, no one is so naive to think that it’s aesthetics that could be driving the content celebrities share. Not to mention, history has shown that often times when artists and influencers openly embrace a brand, that brand embraces them right back.


It calls to mind the recent Nicki Minaj and Fendi announcement — which followed several front row appearances from Minaj at Fendi shows and head-to-toe looks with the label, not to mention references to Fendi in some of her lyrics. The collaboration seemed so imminent that it wasn’t so much a shock as it was an “aha moment.” And perhaps, Gucci and Gucci Mane could be cooking up a bigger story of their own, given the upsurge in their mutual affiliation. It may have become the norm for the rapper to step out in the brand on a regular basis, but it’s not everyday that he and Alessandro Michele are schmoozing behind the scenes all the while.

And besides the obvious quirky takes on name play that could come out of a potential collection, this could add yet another tangible marker to Gucci’s ongoing action toward promoting cultural diversity. As the brand works closely on the inside with esteemed collaborator and veteran designer Dapper Dan, it’d be a big step externally to align itself with a rapper — especially when considering hip-hop’s affinity toward the brand (“Gucci Snakes” and “IM GUCCI” recall just two direct examples).

So who better would it be for the brand to officially kick things off with than Gucci Mane himself?

In the meantime, catch up on the label’s SS20 show in the video below, and for more news, read about the company becoming completely carbon-neutral.

Read Full Article

What to Read Next

Gyu Han Lee Transforms Nike Shoe Boxes Into Art Exhibition
Design

Gyu Han Lee Transforms Nike Shoe Boxes Into Art Exhibition

Taking place at Seoul’s contemporary art space, 003archive.

Marine Serre SS20 Imagines a Post-Climate Change World
Fashion

Marine Serre SS20 Imagines a Post-Climate Change World

Dressing for the apocalypse.

Xiaomi’s New Mi Mix Alpha 5G Concept Smartphone Has a Display on All Sides
Tech

Xiaomi’s New Mi Mix Alpha 5G Concept Smartphone Has a Display on All Sides

Expected to arrive in December.


KLEKT Partners With Crep Protect To Introduce Worldwide Shipping
Fashion

KLEKT Partners With Crep Protect To Introduce Worldwide Shipping

Presented by KLEKT
Door to door.

The North Face  to Launch New Waterproof & Breathable "FUTURELIGHT" Outerwear
Fashion

The North Face to Launch New Waterproof & Breathable "FUTURELIGHT" Outerwear

“What if waterproof gear could breathe as hard as you do?”

A Look Inside Apple's Newly Renovated Fifth Avenue Store
Design

A Look Inside Apple's Newly Renovated Fifth Avenue Store

Featuring a restored glass cube, mirrored sculptures and a smart ventilation system.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.