Napapijri Brings “New Perspectives” to Exploration Heritage for SS25
The forward-thinking collection compiles geometric cuts, modular components, and technical fabrics.
This season, Italian lifestyle brand Napapijri continues to amplify its design and material tech know-how to put out arguably one of its most innovative collections yet.
As Nordic travelers once inspired the brand’s original designs back in 1987, the latest collection – aptly titled “New Perspectives” – turns to the widespread adventures of modern travelers. Harnessing the archival research conducted in last season’s “Future Heritage” capsule, its Spring/Summer 2025 offering focuses on garments that feel at home in the city as well as outdoor escapes.
Concentrating on it’s iconic codes, the brand reimagines classic anoraks, parkas, and vests with handy modular construction. Posing a more exaggerated technical makeup, other outerwear in the range is crafted with cooling systems and ripstop fabric, finished with sealed seams and laminated outer shells. Meanwhile, trousers and shorts adopt boxy, geometric cuts to complement the respective jackets.
The second half of the collection focuses on true summer classics such as light fleeces, polos, and T-shirts for versatile layering throughout the warmer months, and is joined by a selection of bucket hats and bags. A palette of blues, oranges, and beige applied through sustainable garment dye ties the pieces together, giving a hazy summer feel to the range while simultaneously softening the sharp lines.
Napapijri
Keeping the momentum alive, Napapijri followed up on its series of showcases in London and Paris with a preview event of its Fall/ Winter 2025 collection at Milan Fashion Week. The event embraced the city as the brand’s playground, hosting a private performance by Lennon Gallagher and his band Automotion.
The Spring/Summer 2025 collection is now available to shop on the brand’s website and partner stockists, while the Fall/Winter 2025 is expected to drop later in July.
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