SUNNEI's Milan Flagship Store Is Part Interior Design Masterpiece, Part Community Hub

SUNNEI has opened the doors to its newly refurbished flagship store in Milan. The brand is helmed by Loris Messina and Simone Rizzo, who began SUNNEI in 2015, and have since showcased seasonal collections comprised of its youthful, sports-indebted looks at Milan Fashion Week.

This Milan flagship is currently the brand’s only store and was aimed to not just be a display of the label’s collections, but to also act as a bridge for SUNNEI and the community it surrounds through special projects and events. The shop began its life as a single-window outpost, but has since been tweaked by Studio Modulo to feature a double-window display alongside a number of intriguing interior design and architectural elements.

Dividing the total-white entrance room and the charcoal grey menswear and womenswear accessories room is a wall featuring a large hole in the middle of it. This hole is made from polyurethane foam and acts as a looking glass into the world next door. Downstairs, visitors will find the blue room that houses SUNNEI’s womenswear selection and doubles up as the label’s activations space.

Rounding off the new store’s features is an editorial corner edited by the Milanese bookstore Reading Room and the virtual retail space that offers access to all of SUNNEI’s products online.

Take a look at SUNNEI’s updated flagship in the gallery above, and shop its collections online now.

In case you missed it, check out Snow Peak’s first London store.

SUNNEI
Via Vincenzo Vela 8,
Milan,
Italy