SUNNEI's Milan Flagship Store Is Part Interior Design Masterpiece, Part Community Hub

Take a look inside.

By
Fashion
2,521 Hypes 0 Comments

SUNNEI has opened the doors to its newly refurbished flagship store in Milan. The brand is helmed by Loris Messina and Simone Rizzo, who began SUNNEI in 2015, and have since showcased seasonal collections comprised of its youthful, sports-indebted looks at Milan Fashion Week.

This Milan flagship is currently the brand’s only store and was aimed to not just be a display of the label’s collections, but to also act as a bridge for SUNNEI and the community it surrounds through special projects and events. The shop began its life as a single-window outpost, but has since been tweaked by Studio Modulo to feature a double-window display alongside a number of intriguing interior design and architectural elements.

Dividing the total-white entrance room and the charcoal grey menswear and womenswear accessories room is a wall featuring a large hole in the middle of it. This hole is made from polyurethane foam and acts as a looking glass into the world next door. Downstairs, visitors will find the blue room that houses SUNNEI’s womenswear selection and doubles up as the label’s activations space.

Rounding off the new store’s features is an editorial corner edited by the Milanese bookstore Reading Room and the virtual retail space that offers access to all of SUNNEI’s products online.

Take a look at SUNNEI’s updated flagship in the gallery above, and shop its collections online now.

In case you missed it, check out Snow Peak’s first London store.

SUNNEI
Via Vincenzo Vela 8,
Milan,
Italy

Open from Tuesday to Saturday, 12.00 PM — 6.00 PM.

 

View this post on Instagram

 

Unveiling tonight the new grey room dedicated to accessories inside SUNNEI Store in via Vincenzo Vela 8, Milano. Swipe to see more

A post shared by SUNNEI (@sunnei) on

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1405 Users Online

What to Read Next

Aaron Paul Talks Jesse Pinkman's Style, His Love for Vans & More on 'Sneaker Shopping'
Footwear

Aaron Paul Talks Jesse Pinkman's Style, His Love for Vans & More on 'Sneaker Shopping'

The actor also dishes on Walter White’s Clarks Wallabees.

White Cube Hong Kong Spotlights Iconic Abstract Artist Al Held in New Show
Arts

White Cube Hong Kong Spotlights Iconic Abstract Artist Al Held in New Show

Displaying the legendary artist’s hard-edged abstraction across diverse paintings.

'The Grudge' Reboot Takes Place During the American Remake and Original 'Ju-On'
Entertainment

'The Grudge' Reboot Takes Place During the American Remake and Original 'Ju-On'

The new film features John Cho.


Here's Everything Dropping at Palace This Week
Fashion

Here's Everything Dropping at Palace This Week

Including a three-piece, 3M-equipped Polartec Flecto fit.

Russell Westbrook & Acne Studios Deliver Denim Workwear for FW19
Fashion

Russell Westbrook & Acne Studios Deliver Denim Workwear for FW19

Combining NBA design elements, workwear and minimalism together.

Pen & Paper: Efdot
Arts 

Pen & Paper: Efdot

The interdisciplinary artist champions curiosity and playfulness in his works.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.