Last month, Snow Peak announced plans for its inaugural London store and now the outdoor lifestyle brand has officially opened its doors in the St. James Market neighborhood. The three-story outpost sits on 4,300 square feet of space, showcasing a number of clothing and nature-ready goods primed for camping, hiking and more.
Wooden interiors meld with steel fixtures and pristine displays for a rustic, yet contemporary setting throughout the boutique. The label displays ware like technical jackets, kimonos and army pants amid tents and fire pits, creating an outdoorsy environment through meticulous merchandising. Meanwhile, a cafe offers customers a moment to unwind while taking in the expansive selection.
“When looking for a flagship store in Europe, we were excited to find such a great retail space in St James’s Market,” Snow Peak UK director Kei Saito said previously. “Surrounded by specialty stores and restaurants with a quality focus, we are very happy to begin our new chapter of the business here.”
Outside of the grand opening, Snow Peak has been busy on the collaboration front with its fashion collections. Earlier this week, the brand unveiled a Stormpattern Blanket designed with Pendleton, and it released a titanium mug with Starbucks at the beginning of the month.