Snow Peak has unveiled its plans for its first ever London store. The outdoor lifestyle brand will be taking over a three-story 4,300 sq ft space in a revamped area of St. James Market, aiming to showcase its clothing, camping equipment and gear. In addition to the store, they’ll also be a cafe space with a tea and coffee bar. The latter space is created in partnership with London-based baristas Workshop coffee.
Kei Saito, director of Snow Peak UK, said the following: “When looking for a flagship store in Europe, we were excited to find such a great retail space in St James’s Market. Surrounded by specialty stores and restaurants with a quality focus, we are very happy to begin our new chapter of the business here.”
Alongside the launch of the London store, Snow Peak has opened a UK-specific web store that works as an eye into its full range of products. The St James Market store will open in late October 2019.