Pokémon Picks London for Its First Permanent Store Outside Asia
The shop is slated to open by 2029 as the first of several planned beyond the region.
Summary
The Pokémon Company International is bringing a permanent, physical Pokémon store to London
The space will stock exclusive merchandise and host one-of-a-kind experiences designed for Trainers of every age
London marks the brand’s first dedicated retail location outside of Asia, with more permanent stores to follow
Pokémon is opening a permanent store in London, marking the first time the franchise has set up a physical retail space outside of Asia. The Pokémon Company International officially announced the project, positioning the London store as a destination for longtime fans and newcomers alike. The location is scheduled to open by 2029, with further details still to come.
The store is built around two pillars: product and experience. Fans can expect a range of merchandise available exclusively at the London location, alongside interactive experiences that The Pokémon Company says cannot be found anywhere else. The offering is designed to work across generations, catering to younger Trainers making their first trip into the franchise as well as collectors who have followed it for decades.
Community sits at the center of the concept. “This new London store will give visitors the chance to step into the world of Pokémon, whether they’re discovering the brand for the first time or have been Trainers for years,” Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International, said in a statement. Susai added that the company hopes the space will bring fans together and give them a new way to engage with the brand in person.
London is only the starting point. The Pokémon Company has confirmed that the store will be the first of several permanent locations it plans to open outside of Asia, signaling a broader push to give international fans a fixed physical home for the brand. No additional cities, store sizes or design details have been shared yet.
The Pokémon London store is scheduled to open by 2029, with more information to be announced.
