Patta x Timex Release Military-Inspired "Time is Money" Watch

Currency symbols decorate the face of the dial.

By
Fashion
25,293 Hypes 7 Comments

Following recent collaborations with Stüssy and Carhartt WIP, Amsterdam-based label Patta is moving beyond apparel collections to focus on classic timepieces. Teaming up with Timex for a “Time is Money” watch, the two brands blend utilitarian details with a sturdy field-tested design.

Sporting a black dial, MK1 face and grosgrain strap, the new Patta x Timex piece features a Patta script logo and INDIGLO Night-Light technology. The military-inspired watch comes in a black colorway with white, gold and orange detailing, showcasing contemporary updates to a traditional design. Water resistant up to 50 meters and accompanied by a stainless steel case, the timepiece is a durable option for everyday wear. Bold currency symbols, featuring the dollar, pound, euro and yen, adorn the face of the dial, posing the question, “How can we make these passing moments as valuable as possible?”

The “Time is Money” watch is available now at Patta stores in London, Milan and Amsterdam, as well as online on Patta and Timex’s website for $130 USD. A co-branded Patta x Timex bandana comes with every purchase.

Elsewhere, Citizen collaborated with Star Wars for a selection of limited-edition watches inspired by the film’s most iconic characters.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

833 Users Online

What to Read Next

Stickymonger to Release Paint-Splattered 'Liberation' Lithograph Edition
Arts

Stickymonger to Release Paint-Splattered 'Liberation' Lithograph Edition

Made in collaboration with Paris-based Print Them All.

Marvel Announces New RPG 'Realm of Champions' Mobile Game
Gaming

Marvel Announces New RPG 'Realm of Champions' Mobile Game

Teased at this year’s New York Comic-Con.

Doja Cat Skates & Wreaks Havoc in "Bottom Bitch" Video
Music

Doja Cat Skates & Wreaks Havoc in "Bottom Bitch" Video

The single comes from her sophomore album, ‘Hot Pink,’ due out next month.


Fondation Louis Vuitton Celebrates French Designer Charlotte Perriand With Extensive Retrospective
Design

Fondation Louis Vuitton Celebrates French Designer Charlotte Perriand With Extensive Retrospective

The first time the building has been dedicated to one designer.

Krispy Kreme Readies for Halloween With Spooky Doughnuts & Treats
Food & Beverage

Krispy Kreme Readies for Halloween With Spooky Doughnuts & Treats

Available for a limited-time only.

Tech Industry Experts Weigh in on the Updated Samsung Galaxy Fold
Tech 

Tech Industry Experts Weigh in on the Updated Samsung Galaxy Fold

Unpacking the smartphone’s big picture benefit.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.