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Patta

Patta

Patta is a Dutch streetwear and sneaker boutique based in Amsterdam founded by Edson Sabajo and Guillaume Schmidt. The duo founded Patta in 2004 as a platform from which to sell the exclusive items they had collected, with Masta Lee joining soon after as media director and designer. After focusing on increasing its online presence, which subsequently led to the signing of an account and a collaboration with ASICS in 2007, Patta began to see more top-tier collaborations with the likes of Nike, adidas, Converse, Reebok among other brands. Having met each other in the late ‘90s through the Amsterdam hip-hop scene, the globetrotting music lifestyles of co-founders Edson Sabajo and Guillaume “Gee” Schmidt gave them the opportunity to travel the world over. During this period, they collected exclusive region-specific sneaker and streetwear releases that became even more covetable upon their return to the underserved Dutch market, in the period before online shopping and international shipping. The store’s name is the Surinamese translation of “sneaker,” alluding to the founder’s origins. In 2009, Patta opened a high-end streetwear shop called Precinct 5, but the second store failed to remain solvent, leading to a merger and consolidation of the Patta and Precinct 5 shops under one roof in April of 2012. Unfortunately, Patta was forced to close down due to wide-ranging negative impact from the merger in July of the same year, but opened in a new location in Amsterdam three months later. Currently, Patta remains one of the premier international streetwear and sneaker boutiques, stocking Nike, adidas, Converse, ASICS, Reebok, Diadora, Karhu, By Parra, and more, alongside its own in-house apparel line.

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2016

Patta launches collaboration projects with ASICS, Levi's, Stüssy, Pigalle, Karhu, Mitchell & Ness, Umbro, and Parra

2015

Patta launches collaboration projects with Bobbito Garcia, Gumball 3000, Dekmantel Music Festival, Converse and photographer Dana Lixenberg

2014

Patta 10th anniversary is celebrated with event and multiple collaboration projects, including a Patta x Stüssy collection, Patta x Carhartt collection, and 10 different versions of Patta x Converse Chuck Taylor

2012

Patta and Precinct 5 are merged in April; Patta closes down in July; Patta reopens in a new location in October

2011

Patta partners with KangaROOS to create and consult on footwear collections

2010

Patta launches first in-house apparel collection

2009

Patta 5th anniversary is celebrated with event and multiple collaboration projects, including 5 different versions of Patta x Nike Air Max 1

2008

Patta x adidas Consortium Forum Mid & Superstar 80s is launched

2007

Patta x ASICS Gel-Lyte III is launched

2006

Patta x Nike Air Max 90 "Homegrown" is launched in collaboration with State Magazine and Dutch hip-hop artists

2005

Patta consults artist and close associate Parra on Nike Air Max 1 "Amsterdam"

2004

Patta is founded by Edson Sabajo and Guillaume Schmidt
 
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