Patta

Patta is a Dutch streetwear and sneaker boutique based in Amsterdam founded by Edson Sabajo and Guillaume Schmidt. The duo founded Patta in 2004 as a platform from which to sell the exclusive items they had collected, with Masta Lee joining soon after as media director and designer. After focusing on increasing its online presence, which subsequently led to the signing of an account and a collaboration with ASICS in 2007, Patta began to see more top-tier collaborations with the likes of Nike, adidas, Converse, Reebok among other brands. Having met each other in the late ‘90s through the Amsterdam hip-hop scene, the globetrotting music lifestyles of co-founders Edson Sabajo and Guillaume “Gee” Schmidt gave them the opportunity to travel the world over. During this period, they collected exclusive region-specific sneaker and streetwear releases that became even more covetable upon their return to the underserved Dutch market, in the period before online shopping and international shipping. The store’s name is the Surinamese translation of “sneaker,” alluding to the founder’s origins. In 2009, Patta opened a high-end streetwear shop called Precinct 5, but the second store failed to remain solvent, leading to a merger and consolidation of the Patta and Precinct 5 shops under one roof in April of 2012. Unfortunately, Patta was forced to close down due to wide-ranging negative impact from the merger in July of the same year, but opened in a new location in Amsterdam three months later. Currently, Patta remains one of the premier international streetwear and sneaker boutiques, stocking Nike, adidas, Converse, ASICS, Reebok, Diadora, Karhu, By Parra, and more, alongside its own in-house apparel line.