AMBUSH® Hits the Runway With Tweaked Sportswear and Tailoring

The Japanese label develops its contemporary styling.

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Fashion
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Announcing the brand’s first runway presentation just last month, AMBUSH® hit the stage at Amazon Tokyo Fashion Week to showcase a new assortment of forward-looking goods. Blending the brand’s favored sports influences with elements of tailoring and new twists on old classics, the collection signified another step forward for the label.

Track gear and similar sporty goods have proven to be an AMBUSH® staple, and they resurfaced in a big way for the imprint’s Fall/Winter 2018 collection. Windbreakers, nylon pants, fleece-paneled pullovers and anorak jackets all appeared throughout the array, layered underneath blazers, raincoats and leather jackets. Graphic goods bolstered the busy range, with plenty of AMBUSH® branding coinciding with plaids, pinstripes and even some abstract knit detailing. Baseball cap-style varsity letters were seen on floppy-brimmed hats, a playful nod to the brand’s elevation of sportswear staples, while other accessories included chains dangling from slim belts, holster-style bags, slim metal necklaces and even collaborative Beats by Dre headphones.

Look for select items to hit AMBUSH®’s website and stockists in the coming months.

Elsewhere at Tokyo Fashion Week, FREIKNOCK debuted a variety of graphic goods.

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