JAY-Z & PUMA's '4:44' Collaboration Has Been Revealed

A new sneaker is on the way.

Footwear
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Earlier this month, we reported on a new collaboration from PUMA and JAY-Z in support of the latter’s new studio album 4:44 and the LP’s accompanying tour. With speculation running rampant, a senior member of PUMA’s marketing team has revealed part of his company’s joint efforts alongside Hov. Taking to Twitter, @sneakerboxClyde unveiled a shot of the back of a forthcoming PUMA sneaker that appears to take its inspirational cues from JAY-Z’s new project. With specifics and technical details are as scarce as they come, one can safely assume that this newly-revealed product will be available for purchase around the time JAY-Z’s new tour launches.

You can check out a shot of PUMA and JAY-Z’s new 4:44 sneaker above and below. Hov isn’t the only superstar-musician working with PUMA right now; earlier this week, The Weeknd stylishly modeled the IGNITE EvoKNIT Wave.

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