Earlier this month, we reported on a new collaboration from PUMA and JAY-Z in support of the latter’s new studio album 4:44 and the LP’s accompanying tour. With speculation running rampant, a senior member of PUMA’s marketing team has revealed part of his company’s joint efforts alongside Hov. Taking to Twitter, @sneakerboxClyde unveiled a shot of the back of a forthcoming PUMA sneaker that appears to take its inspirational cues from JAY-Z’s new project. With specifics and technical details are as scarce as they come, one can safely assume that this newly-revealed product will be available for purchase around the time JAY-Z’s new tour launches.
You can check out a shot of PUMA and JAY-Z’s new 4:44 sneaker above and below. Hov isn’t the only superstar-musician working with PUMA right now; earlier this week, The Weeknd stylishly modeled the IGNITE EvoKNIT Wave.
Emory breaking the internet. #BetOnYourself PumaLife #444
— Clyde (@sneakerboxClyde) July 27, 2017