According to Billboard, JAY-Z and PUMA will collaborate for Hov’s upcoming 4:44 Tour and possibly additional projects. Billboard says that a PUMA source confirmed the deal yesterday via email after much speculation arose from the PUMA Cat logo being seen on a Live Nation tweet sent out on July 9. “We can confirm that PUMA is working with JAY-Z on his upcoming tour and other collaborative projects. More details will be shared at the appropriate time,” is what was exchanged. This would be another high profile signing for the German brand which also has Rihanna and Big Sean on the roster.
The 4:44 Tour kicks off October 27 in Anaheim, California and concludes on December 21 in Los Angeles, California. For related PUMA news, check out the 23 brand new football kits the brand has just unveiled.
— Live Nation (@LiveNation) July 9, 2017