PUMA Welcomes Big Sean as Global Ambassador for Classics Line

The German brand will sponsor the ‘I Decided’ summer tour.

Fashion
3,841 Hypes 0 Comments

Back in January, Big Sean announced he was leaving adidas to join the PUMA family. Today, PUMA officially announced Sean as its new creative collaborator and global ambassador. Adding to the brand’s expanding lifestyle lineup, the rapper will first be the face of the PUMA Classics campaign set to launch this summer before working to design an exclusive collection with the brand that is set to release in the spring of 2018. With PUMA as a sponsor, Sean will sport styles from the Classics line and rock the German brand during his upcoming I Decided. summer tour.

PUMA’s global director for brand marketing Adam Petrick says that, “We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”

Check out the custom look designed just for Big Sean above.

Read Full Article

What to Read Next

PUMA Announces DJ Snake As New Global Brand Ambassador
Fashion 

PUMA Announces DJ Snake As New Global Brand Ambassador

Presented by PUMA
We spoke to the brand to discuss the latest Mirage Tech sneaker and campaign

'MTV Cribs' Returns With a Tour of Big Sean’s California Digs Complete With Private Nightclub
Entertainment

'MTV Cribs' Returns With a Tour of Big Sean’s California Digs Complete With Private Nightclub

Previously owned by Slash.

Big Sean Celebrates Decade Anniversary of Debut Album 'Finally Famous'
Music

Big Sean Celebrates Decade Anniversary of Debut Album 'Finally Famous'

Stream the 10th anniversary edition now.


Big Sean Reveals Underground Nightclub in Renovated Beverly Hills Mansion
Design

Big Sean Reveals Underground Nightclub in Renovated Beverly Hills Mansion

The rapper originally purchased the $8.7 million USD home from Slash.

Life as Canada's Beer Guzzling, Arm Wrestling Internet Troll
Sports

Life as Canada's Beer Guzzling, Arm Wrestling Internet Troll

A “street legend” at the crossroads of his life.

Ari Marcopoulos Is Spotlighted in 'HERO' Magazine's "Dangerous Youth" Issue
Art

Ari Marcopoulos Is Spotlighted in 'HERO' Magazine's "Dangerous Youth" Issue

Touting intimate portraits of Marcopoulos and his sons.

Karhu's "Porvoo" Pack Pays Homage to One of Finland's Oldest Cities
Footwear

Karhu's "Porvoo" Pack Pays Homage to One of Finland's Oldest Cities

Karhu pays homage to one of the oldest cities in Finland.

Honda Civic Type R Production Version Finally Unveiled
Automotive

Honda Civic Type R Production Version Finally Unveiled

The compact’s Type R badge will be sold on American soil for the first time.

A "Safari"-Inspired Air Jordan 3 Could Potentially Be Part of an atmos Collaboration Pack
Footwear

A "Safari"-Inspired Air Jordan 3 Could Potentially Be Part of an atmos Collaboration Pack

Air Max with Air Jordan for the win.


LANDLORD Unveils Limited Edition Gap Collaboration
Fashion

LANDLORD Unveils Limited Edition Gap Collaboration

“I am GAP.”

Nike's Breaking2 Mission Collection Is Set to Smash Marathon Records
Footwear

Nike's Breaking2 Mission Collection Is Set to Smash Marathon Records

Welcoming the running project’s first batch of sneakers.

Future Faces His Childhood Self for Introspective "Use Me" Video
Music

Future Faces His Childhood Self for Introspective "Use Me" Video

Life gets better for young Nayvadius.

Hiroshi Fujiwara Teases More fragment design x Louis Vuitton Items
Fashion

Hiroshi Fujiwara Teases More fragment design x Louis Vuitton Items

Paisley bandanas and another custom bear.

Ivan Ramen Shifts Gears and Opens Pizza Shop in New York City
Food & Beverage

Ivan Ramen Shifts Gears and Opens Pizza Shop in New York City

Alongside Chef Michael Bergemann.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.