Footwear heavyweights PUMA have tapped brand ambassador The Weeknd for its latest campaign starring its IGNITE EvoKNIT Wave silhouette. The newest model features a grey and black sock-like engineered knit body accented by both a medial and lateral support and lacing system. With upgraded flexibility and comfort, the IGNITE EvoKNIT Wave provides wearers with a form-fitted feel, allowing for full freedom of movement. An IGNITE foam midsole finishes off the overall look. The IGNITE evoKNIT Wave is exclusively available now at PUMA Lab Powered by Foot Locker for $135 USD.
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