Blood Brother's 2018 Spring/Summer Collection Polishes the Brand's Retro Future Vibe

Classic supercar graphics alongside fashion-forward silhouettes.

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Blood Brother just showcased its 2018 spring/summer collection during London Fashion Week Men’s. The UK imprint has consistently pushed the boundaries of streetwear with its eye-catching graphics and progressively masculine cuts. The new season takes on a more “retro future” vibe as evidence by some of the supercar and air transportation graphics that could possibly have been found within magazine pages from the past. Transfixed with the image story is also a diverse color palette of blues, blacks, greys, yellow, red, and more. Some silhouette and detail standouts include a tie-dye ensemble, large zips, buckled straps, waist packs, and light outerwear options.

Take a look at the complete collection above and make sure to keep up with our coverage of the 2018 spring/summer presentations at London Fashion Week Men’s.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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