Watch Samuel Ross Explain Conformity & Uniformity in A-COLD-WALL*'s 2018 Spring/Summer Collection

“The collection is inclusive of British culture.”

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A-COLD-WALL* recently presented its 2018 spring/summer collection at London Fashion Week Men’s. For the newest range, the ultra-utilitarian imprint was influenced by Britain’s school culture. The entire collection is a fashion-forward interpretation of “conformity and uniformity,” according to brand designer Samuel Ross. In this backstage video, the creative also expands on how he was inspired by the idea of schools in Britain and how its citizens seamlessly move from the classroom to the workforce. But the focal point remains in the schools and how students are ordered to be coordinated in all aspects of their studies.

Watch the video above and take a look at our backstage pictorial coverage of A-COLD-WALL*’s 2018 spring/summer collection.

Additionally, continue to keep up with our daily reports from this season’s London Fashion Week Men’s.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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