This Is How They Do the Massive YO'HOOD 2016 Event in Shanghai
With brands such as STÜSSY, Human Made, New Balance, ASICS and more.
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For its annual event of all things streetwear, YO’HOOD in Shanghai for 2016 presented its attendees with a massive offering of hyped clothing, the newest footwear, the first looks at specifics for upcoming seasons as well as a few special guests. Highlights from the show included the SNKRS booth which had on display early looks at both the HyperAdapt 1.0 and the high-tech VaporMax sole, along with the Nikecraft Mars Yard, the Zvezdochka and even the Nike Mag. Brands that came through as well included Converse, ASICS, Reebok and New Balance for footwear, while apparel brands saw STÜSSY, Human Made, Taiwanese label PHANTACi and over 150 more labels. A special collaboration between PHANTACi and New Balance peaked interest for guests, while a “Made for China” collaborative series from Reebok showcased the designs from 30 of China’s best creative platforms.
Check out the recap photos above and be prepared for YO’HOOD 2017 next year.
