Hypebeast also sat down with Cormack about the launch of New Classics, brand transparency, creative freedom and more.
Formerly of Arc’teryx and The North Face, Hoerauf arrives with almost two decades of experience in the outdoor apparel space.
The project includes a backpack, tool kit, and even a triple-branded Hot Wheels car.
Including a collaboration with furniture brand Modernica.
Signature backpacks and accessories featuring traditional Chinese symbols.