Nearly six years after their first two partnerships, Herschel Supply and New Balance come together once again. This time, the Vancouver-based travel lifestyle brand reimagines the footwear company’s all terrain 801 sneaker, alongside a capsule collection of clothing and accessories.
The collaboration marks the first time New Balance has allowed another brand to revamp the trail-inspired 801 runner. When the sneaker originally launched in 1998, it was notable for fusing city and trail running into one silhouette — a concept that remains relevant today. New Jersey Nets point guard Stephon Marbury shot the 801s into the mainstream when he wore them on a 1999 SLAM magazine cover.
Now, Herschel Supply is offering its own take on the shoe, pushing it forward as a modern lifestyle sneaker. Available in three distinct colorways, the chunky-soled silhouette also features New Balance’s Abzorb midsole, which provides unparalleled cushioning and support. Reflective accents, “All Terrain” embroidery at the heel counter and multiple co-branded elements round out the sneaker. Herschel Supply is also releasing a selection of apparel and accessories to complement the New Balance 801, including a crossbody bag, hip pack anorak and a long sleeve T-shirt.