Nike Interprets Popular Music Genres in New Air Max 270 React Pack

Inspired by heavy metal, hip-hop, reggae and more.

Footwear
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Nike is continuing to reference the arts for the designs behind its Air Max 270 React range, shifting from impressionist art to the music world for its latest pack. The brand has reimagined five different genres for its newest editions, taking influences from heavy metal, hip-hop, reggae, punk rock and electronic music to create distinctive colorways.

Marking the brightest of the collection is the “Electronic Music” version, which is covered with hues of red, pink and crimson as a nod to the electrifying sounds of EDM. The “Heavy Metal” model is distinguished by its metallic Swoosh detail, which is featured in staccato gold and pops against the deep shades of blue and black on the upper. Meanwhile, “Hip-Hop” is covered in all-black paneling as a means to embody “the activism, love and rage needed for change,” as described by Nike.

“Reggae” is meant to evoke the lively and rhythmic spirit of its namesake genre through an earthy forest green and tan combination. On the flip side, “Punk Rock” pulls in more of a goth aesthetic, featuring a black upper with clean white underlays and logos for contrast.

Check out the music pack on Nike’s webstore, where each style is available now for $150 USD.

For more of the Air Max 270 React, check out the colorful “Geometric Art” colorway.

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Nike Air Max 270 React “Heavy Metal”

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