Herschel Supply Goes Off-Road for Hot Wheels and Land Rover Collaboration

The project includes a backpack, tool kit, and even a triple-branded Hot Wheels car.

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In addition to its special project with Modernica, Herschel Supply continues its decade-old anniversary products, this time with Hot Wheels and iconic off-road car manufacturer Land Rover.

The collaboration project includes all three partners for a triple-item release for Herschel’s 10th anniversary. A Settlement backpack and Tool Kit make up the soft goods; both show off a bespoke Land Rover print scheme, while two-tone webbing handles gives the products a bit of definition. Color-wise, blue and red adorns the majority of the exterior, while individualized white woven and screened brand patches are found on the forefront, cementing the triple collaboration.

In addition to the backpack and tool kit, a custom Hot Wheels diecast model car of the Herschel x Land Rover will be included with each item, as well as standing as a solo item for sale. The miniature car takes after Managing Director and Co-Founder Jamie Cormack’s Land Rover of choice — the Defender — and features a beige paint scheme and tri-branding along the sides of the toy.

“It’s every kid’s dream to bring their favorite Hot Wheels to life, mine was the Land Rover Defender — a vehicle that has played an integral role in road trips with Herschel over the last ten years,” said Cormack. “We jumped at the opportunity to partner with Mattel and Land Rover to make that vision a reality.”

All items are available for sale over at the Herschel Supply official website while supplies last. For the petrolheads, take a look at the brand new 2020 Land Rover Defender.

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Eddie Eng Managing Editor, Automotive & Culture

Eddie Eng has been an editorial content creator for over 10 years, with deep insight and experience across automotive, footwear, fashion, travel, gaming and other verticals. Based in Southern California, Eddie has maintained relationships across the automotive and fashion industries, and has helped spearhead premier initiatives for Hypebeast, including the Cars & Kicks event, collaborative products with F1, Staple, Leen Customs and others.

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