Fashion’s pop-up shop craze continues with VFILES setting up a space in Milan, Italy to celebrate the Calvin Klein ck one gold perfume release. Building upon the buzz of its recent fashion show in New York, the popular global creative social-networking website, app and brand took the liberty of designing the store’s interior and their special item releases with generous amounts of the color gold. The walls, fixtures, lights and displays of the shop all contain the metallic hue, as well as some of the offerings that include dad hats, T-shirts hoodies and more. In addition, Milan is just one of the stops in this growing world tour, other cities in participation are Shanghai, London and Paris. Milan’s pop-up will run for two days on Saturday, September 23 until Sunday the 24.
VFILES Milan Pop-Up Shop
Ciovasso 3, 20121,