An Inside Look at the Cash Money Records Pop-Up Shop at VFILES

Tha shop is hot.

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Earlier today, Cash Money Records and VFILES presented their exclusive, one-day pop-up shop in the SoHo district of New York City. One step inside the hip retailer’s boutique and you’ll encounter a covey of items emblazoned with the record label’s signature, eye-catching prints — the capsule includes graphic T-shirts, sweaters, coaches jackets, dad caps, slides and even throw pillows. Several favorites are the Hot Boy$’ Guerrilla Warfare,  Lil Wayne’s Tha Block Is Hot, Big Tymers’ Hood Rich, as well as Juvenile’s 400 Degreez album covers adorned on black tees. Although highly-anticipated, Birdman’s popular “Respek” phrase didn’t make it on any product in the store. Now, let’s just hope the Cash Money co-founder makes an appearance before doors close at 6 p.m. EDT today. Take a look at the pieces above and find the address below if you’re looking to grab a few pieces.

VFILES
12 Mercer St.
New York, NY
Hours: Friday 11 a.m.-6 p.m. EDT

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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