An Inside Look at the Cash Money Records Pop-Up Shop at VFILES

Tha shop is hot.

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Earlier today, Cash Money Records and VFILES presented their exclusive, one-day pop-up shop in the SoHo district of New York City. One step inside the hip retailer’s boutique and you’ll encounter a covey of items emblazoned with the record label’s signature, eye-catching prints — the capsule includes graphic T-shirts, sweaters, coaches jackets, dad caps, slides and even throw pillows. Several favorites are the Hot Boy$’ Guerrilla Warfare,  Lil Wayne’s Tha Block Is Hot, Big Tymers’ Hood Rich, as well as Juvenile’s 400 Degreez album covers adorned on black tees. Although highly-anticipated, Birdman’s popular “Respek” phrase didn’t make it on any product in the store. Now, let’s just hope the Cash Money co-founder makes an appearance before doors close at 6 p.m. EDT today. Take a look at the pieces above and find the address below if you’re looking to grab a few pieces.

12 Mercer St.
New York, NY
Hours: Friday 11 a.m.-6 p.m. EDT

Sebastian Ruiz/HYPEBEAST