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Under Armour Just Signed UCLA to the Biggest Shoe & Apparel Deal in NCAA History
Sports

Under Armour Just Signed UCLA to the Biggest Shoe & Apparel Deal in NCAA History

A 15-year deal worth $280 million USD to be exact.
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Under Armour & NBA 2K Celebrate Steph Curry's 2nd NBA MVP Award With Limited Game Update
Entertainment

Under Armour & NBA 2K Celebrate Steph Curry's 2nd NBA MVP Award With Limited Game Update

A proper celebration of perfection.
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Under Armour Announces the "Back 2 Back MVP" Pack Honoring Steph Curry
Footwear

Under Armour Announces the "Back 2 Back MVP" Pack Honoring Steph Curry

Surprising no one.
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Under Armour Already Made Curry 2 Shoes for the NBA Finals
Footwear

Under Armour Already Made Curry 2 Shoes for the NBA Finals

Anticipating the Warriors’ back-to-back Finals appearance.
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Join Dwayne "The Rock" Johnson's Motivational Wave With New Alarm Clock App
Design

Join Dwayne "The Rock" Johnson's Motivational Wave With New Alarm Clock App

The newest addition to Under Armour’s #ProjectRock campaign.
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Under Armour Creates Sustainable Concept Boot for Earth Day
Footwear

Under Armour Creates Sustainable Concept Boot for Earth Day

Cutbacks in waste but not in performance.
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Steph Curry Hailed as Under Armour's Champion After Phenomenal Earnings Report
Footwear

Steph Curry Hailed as Under Armour's Champion After Phenomenal Earnings Report

Curry is proving himself to be Under Armour’s golden goose.
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Under Armour Cashes in on Steph Curry's Shooting Skills With Numerous 3-Second Ads
Sports

Under Armour Cashes in on Steph Curry's Shooting Skills With Numerous 3-Second Ads

How many ads do think Under Armour will release in total?
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Steph Curry's Under Armour Curry 2.5 Is Officially Unveiled
Footwear

Steph Curry's Under Armour Curry 2.5 Is Officially Unveiled

Scheduled to drop in May just before the Finals.
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Did Nike Undervalue Stephen Curry?
Sports

Did Nike Undervalue Stephen Curry?

Steph’s father shares the real reason why he left Nike for Under Armour.
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Nike Hires Under Armour's Top Footwear Designer
Footwear

Nike Hires Under Armour's Top Footwear Designer

Just as UA steps on Nike territory with a new Portland HQ.
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Steph Curry Is Signed to Under Armour Until 2024
Sports

Steph Curry Is Signed to Under Armour Until 2024

Sorry, Nike.
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