Jimmy Kimmel Pokes Fun at Steph Curry's New Sneakers in This Commercial

For the dad on the go.

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Twitter folks have been quick to criticize Steph Curry’s latest signature sneakers, the Chef Curry 2 Low. Designed to enhance performance while on the court, the white pair feels more “Normcore” than NBA-ready. Users on the social media space went as far as renaming the player models, and some standouts include “The Walmart Greeter XVIIs,” “The I’ve Got Bingo 11s” and “The Neighborhood Watch 2s” — all alluding to the senior citizen-geared profile of the design.

Capitalizing on the backlash, Jimmy Kimmel Live produced a commercial poking fun at Under Armour’s newest release. The skit presents the Chef Curry 2 Low as a sneaker for dads, which can be used to perform a number of “dad-specific” tasks like “cleaning the gutters” or “walking around the neighborhood at a moderate speed.” Watch the video above to see the full commercial.

For more laughs, check out this Jimmy Kimmel Live “Mean Tweets” video starring Steph Curry.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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