Under Armour

Under Armour

Under Armour is a sportswear company founded in 1996 by former university of Maryland football player Kevin Plank. Under Armour is the originator of performance appear, by initially providing gear that helps keep athletes cool, dry and light throughout workouts; whilst regulating temperature and enhancing performance.

Founded 1996
Industries Sportswear
Headquarter Baltimore, Maryland, United States
This Under Armour Curry 4 Celebrates Steph's True Loves
Footwear

This Under Armour Curry 4 Celebrates Steph's True Loves

Dubbed “Flush Pink.”
4,742 Hypes 3 Comments

Under Armour Unveils the Curry 4 "All-Star"
Footwear

Under Armour Unveils the Curry 4 "All-Star"

Expect the chef to pull up from deep in these.
2,566 Hypes 10 Comments

UPDATE: A$AP Rocky Photographed With Unseen Under Armour Sneaker
Footwear

UPDATE: A$AP Rocky Photographed With Unseen Under Armour Sneaker

Many assumed it to be their first collaborative release; Rocky quickly shot those rumors down.
55,680 Hypes 51 Comments


Under Armour's Curry 4 Low "Nothing But Nets" Will Support the Fight Against Malaria
Footwear

Under Armour's Curry 4 Low "Nothing But Nets" Will Support the Fight Against Malaria

Steph teams up with the United Nations for worthwhile campaign.
3,484 Hypes 4 Comments

Under Armour Gets "More Range" with the Curry 4 Silhouette
Footwear

Under Armour Gets "More Range" with the Curry 4 Silhouette

Tonal black with iridescent accents.
2,675 Hypes 2 Comments

Under Armour's Curry 4 Colorways Usher in The Season of More
Fashion 

Under Armour's Curry 4 Colorways Usher in The Season of More

Keeping it clean for the winter.
3,381 Hypes 11 Comments


Under Armour To Release Autographed Curry 4 via Drone
Footwear

Under Armour To Release Autographed Curry 4 via Drone

An interactive scavenger hunt for rare sneakers.
2,341 Hypes 5 Comments

Under Armour Recognizes Stephen Curry's Skill With "More Dimes" Curry 4
Footwear

Under Armour Recognizes Stephen Curry's Skill With "More Dimes" Curry 4

“I Can Do All Things.”
1,996 Hypes 0 Comments

Under Armour Premieres New Basketball Series "Shoot Your Shot"
Sports

Under Armour Premieres New Basketball Series "Shoot Your Shot"

Hosted by Brandon “B-Dot” Armstrong.
1,956 Hypes 0 Comments

Under Armour Continues to Lose More Top Executives
Footwear

Under Armour Continues to Lose More Top Executives

The Maryland brand is in trouble.
7,738 Hypes 0 Comments

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2016

May - Under Armour and UCLA announces their plans for a 15-year, $280 million contract, making it the largest show and apparel sponsorship in NCAA history

2015

February - Under Armour announces its purchase of the calorie and nutrition counting app MyFitnessPal for $475m

2013

Under Armour signs basketball player Stephen Curry

2010

Addition of Michael Phelps and Tom Brady into the Under Armour athlete roster

2008

Enters the footwear market

2005

November - Under Armour goes public and becomes the first U.S.-based initial public offering in five years to double on its first day of trading

2003

Women’s line launched
Launches its first-ever TV campaign, entitled “Protect this House®”

1999

Featured in ESPN; sales increases by $750,000

1998

Moves headquarters to Baltimore

1995

Founded by Kevin Plank after he witnesses a sweating problem among his teammates on the University of Maryland football team