Under Armour

Under Armour is a sportswear company founded in 1996 by former university of Maryland football player Kevin Plank. Under Armour is the originator of performance appear, by initially providing gear that helps keep athletes cool, dry and light throughout workouts; whilst regulating temperature and enhancing performance.

Coronavirus Predicted to Undercut Under Armour's 2020 Sales
Tech

Coronavirus Predicted to Undercut Under Armour's 2020 Sales

The sportswear brand may see a $50 million USD loss.

Joel Embiid & Under Armour Announce the UA Embiid 1 Signature Shoe
Footwear

Joel Embiid & Under Armour Announce the UA Embiid 1 Signature Shoe

With each colorway spotlighting a critical moment or victory in the young star’s career.

Dior, Balmain and BAPE Lease New Spaces on and Near NYC's 5th Avenue
Fashion

Dior, Balmain and BAPE Lease New Spaces on and Near NYC's 5th Avenue

A shift back to the iconic district.

Black Friday Releases From Nike, adidas and More Hit the Market in This Week's Best Footwear Drops
Footwear 

Black Friday Releases From Nike, adidas and More Hit the Market in This Week's Best Footwear Drops

Collabs, new signature basketball shoes and more — it’s an unquestionably busy week in the world of footwear.

Under Armour Curry 7 Goes Sour Then Sweet With Sour Patch Kids Collab
Footwear

Under Armour Curry 7 Goes Sour Then Sweet With Sour Patch Kids Collab

Two colorful nods to Chef Curry’s favorite candy.

Under Armour's Accounting Practices Currently Under Federal Investigation
Fashion

Under Armour's Accounting Practices Currently Under Federal Investigation

The sportswear company faces accusations of shifting sales to appear healthier.

Under Armour Officially Introduces The Curry 7 With "UNDRTD" Colorway
Footwear

Under Armour Officially Introduces The Curry 7 With "UNDRTD" Colorway

Steph Curry’s latest signature shoe combines powerful performance tech and meaningful details.

Under Armour CEO Kevin Plank Announces Plan to Step Down
Fashion

Under Armour CEO Kevin Plank Announces Plan to Step Down

The executive founded Under Armour in 1996.

Virgin Galactic & Under Armour Unveil World’s First "Spacewear" for Private Astronauts
Fashion

Virgin Galactic & Under Armour Unveil World’s First "Spacewear" for Private Astronauts

Yours when you sign up for the $250,000 USD space flight.

Take a First Look at the Upcoming Under Armour Curry 7
Footwear

Take a First Look at the Upcoming Under Armour Curry 7

Debuting in an “UNDRTD” colorway.

Load more
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.