Under Armour

Under Armour

Under Armour is a sportswear company founded in 1996 by former university of Maryland football player Kevin Plank. Under Armour is the originator of performance appear, by initially providing gear that helps keep athletes cool, dry and light throughout workouts; whilst regulating temperature and enhancing performance.

Founded 1996
Industries Sportswear
Headquarter Baltimore, Maryland, United States
Under Armour & StockX Link up for Special Steph Curry Charity Campaign
Footwear

Under Armour & StockX Link up for Special Steph Curry Charity Campaign

Your chance to win some of Steph Curry’s game-worn kicks.
2,349 Hypes 5 Comments

Under Armour Suffers One of History's Largest Hacks
Tech

Under Armour Suffers One of History's Largest Hacks

Over 150 million accounts were compromised.
4,679 Hypes 14 Comments

The Under Armour Curry 4 Low Appears in "Grove Green" & "Merlot"
Footwear

The Under Armour Curry 4 Low Appears in "Grove Green" & "Merlot"

Two clean colorways.
1,550 Hypes 8 Comments


The Rock & Under Armour Return for New "Chase Greatness" Collection
Fashion

The Rock & Under Armour Return for New "Chase Greatness" Collection

For the everyday athlete.
1,873 Hypes 10 Comments

Under Armour Is Set to Drop an ‘NBA Jam’-Themed Curry 4 Low
Footwear

Under Armour Is Set to Drop an ‘NBA Jam’-Themed Curry 4 Low

Eye-catching color scheme.
1,759 Hypes 13 Comments

Under Armour Officially Unveils the Curry 5 "Pi Day"
Footwear

Under Armour Officially Unveils the Curry 5 "Pi Day"

Steph Curry is getting a new style for his birthday.
12,249 Hypes 18 Comments


Under Armour's Curry 4 Low Unleashes Chaos for March Madness
Footwear

Under Armour's Curry 4 Low Unleashes Chaos for March Madness

A handful of teams have received it for the big dance.
1,555 Hypes 2 Comments

A Closer Look at the Under Armour HOVR™ Phantom
Footwear 

A Closer Look at the Under Armour HOVR™ Phantom

Built to provide extreme cushioning and optimal energy return.
12,641 Hypes 71 Comments

The Business of HYPE With jeffstaple, Episode 4: Michael Camargo, AKA Upscale Vandal
Business of HYPE

The Business of HYPE With jeffstaple, Episode 4: Michael Camargo, AKA Upscale Vandal

Upscale explains why he doesn’t have interns, why he bought the house he grew up in, and why everything really is Pusha T.
10,923 Hypes 26 Comments

Under Armour Drops New HOVR Phantom Pack for March Madness
Footwear

Under Armour Drops New HOVR Phantom Pack for March Madness

Celebrating six NCAA teams.
2,733 Hypes 15 Comments

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2016

May - Under Armour and UCLA announces their plans for a 15-year, $280 million contract, making it the largest show and apparel sponsorship in NCAA history

2015

February - Under Armour announces its purchase of the calorie and nutrition counting app MyFitnessPal for $475m

2013

Under Armour signs basketball player Stephen Curry

2010

Addition of Michael Phelps and Tom Brady into the Under Armour athlete roster

2008

Enters the footwear market

2005

November - Under Armour goes public and becomes the first U.S.-based initial public offering in five years to double on its first day of trading

2003

Women’s line launched
Launches its first-ever TV campaign, entitled “Protect this House®”

1999

Featured in ESPN; sales increases by $750,000

1998

Moves headquarters to Baltimore

1995

Founded by Kevin Plank after he witnesses a sweating problem among his teammates on the University of Maryland football team