Under Armour

Under Armour is a sportswear company founded in 1996 by former university of Maryland football player Kevin Plank. Under Armour is the originator of performance appear, by initially providing gear that helps keep athletes cool, dry and light throughout workouts; whilst regulating temperature and enhancing performance.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Including the READYMADE x Nike Blazer Mid CZ3589-002 and Nike HTM Free Mercurial Superfly.

Under Armour’s "Flow Synchronicity" Is Designed to Facilitate the Female Foot
Footwear

Under Armour’s "Flow Synchronicity" Is Designed to Facilitate the Female Foot

A heel-to-toe foot-conforming design with tailored cushioning.

Curry Brand and 'Sesame Street' Add More Curry Flow 9 "Street Pack" Colorways to Their Repertoire
Footwear

Curry Brand and 'Sesame Street' Add More Curry Flow 9 "Street Pack" Colorways to Their Repertoire

Paying homage to the Cookie Monster, Oscar the Grouch, Elmo, Abby Cadabby, and Lily the Tiger.

Philadelphia 76ers Auctions Game-Worn Sneakers From Joel Embiid, Tobias Harris and More
Footwear

Philadelphia 76ers Auctions Game-Worn Sneakers From Joel Embiid, Tobias Harris and More

In support of the Sixers Youth Foundation.

Under Armour Reports 27% Revenue Uptick for 2021, Shows Promising Consistency for 2022
Fashion 

Under Armour Reports 27% Revenue Uptick for 2021, Shows Promising Consistency for 2022

2021 Q4 revenue was up 9% compared to last year’s.


Steph Curry and Under Armour Launch New 'Sesame Street' Footwear Collection
Footwear

Steph Curry and Under Armour Launch New 'Sesame Street' Footwear Collection

The Curry Flow 9 gets a playful and vibrant rendition.

Under Armour Drops Sneaker NFT in Honor of Steph Curry's NBA 3-Point Record
NFT

Under Armour Drops Sneaker NFT in Honor of Steph Curry's NBA 3-Point Record

The world’s first cross-platform metaverse sneaker with true in-game functionality.

Dwayne Johnson Launches Project Rock “For The Heroes” Collection Ahead of Veterans Day
Footwear

Dwayne Johnson Launches Project Rock “For The Heroes” Collection Ahead of Veterans Day

Featuring the HOVR Dawn Boot, PR4 Trainer, a camo hoodie and more.

Closer Looks: 'Sesame Street' x Curry Flow 9 "Taking Cookies"
Footwear 

Closer Looks: 'Sesame Street' x Curry Flow 9 "Taking Cookies"

Part of the seven-part “Street Pack.”

Take a First Look at Stephen Curry's Under Armour Curry Flow 9
Footwear

Take a First Look at Stephen Curry's Under Armour Curry Flow 9

Expressing a Cookie Monster-themed colorway.

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