Under Armour is a sportswear company founded in 1996 by former university of Maryland football player Kevin Plank. Under Armour is the originator of performance appear, by initially providing gear that helps keep athletes cool, dry and light throughout workouts; whilst regulating temperature and enhancing performance.
May - Under Armour and UCLA announces their plans for a 15-year, $280 million contract, making it the largest show and apparel sponsorship in NCAA history
February - Under Armour announces its purchase of the calorie and nutrition counting app MyFitnessPal for $475m
Under Armour signs basketball player Stephen Curry
Addition of Michael Phelps and Tom Brady into the Under Armour athlete roster
Enters the footwear market
November - Under Armour goes public and becomes the first U.S.-based initial public offering in five years to double on its first day of trading
Women’s line launched
Launches its first-ever TV campaign, entitled “Protect this House®”
Featured in ESPN; sales increases by $750,000
Moves headquarters to Baltimore
Founded by Kevin Plank after he witnesses a sweating problem among his teammates on the University of Maryland football team
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