Under Armour

Under Armour

Under Armour is a sportswear company founded in 1996 by former university of Maryland football player Kevin Plank. Under Armour is the originator of performance appear, by initially providing gear that helps keep athletes cool, dry and light throughout workouts; whilst regulating temperature and enhancing performance.

Founded 1996
Industries Sportswear
Headquarter Baltimore, Maryland, United States
The Rock's Signature Under Armour Sneaker Receives Monochrome Makeovers
Footwear

The Rock's Signature Under Armour Sneaker Receives Monochrome Makeovers

The Project Rock 1 is once again selling quickly.

SBTG & Limited Edt Gifted Custom Under Armour Curry 5 to Steph Curry
Footwear

SBTG & Limited Edt Gifted Custom Under Armour Curry 5 to Steph Curry

Including camo patterns, animal prints and his kids’ names.

UPDATE: Inside A$AP Rocky's AWGE x Under Armour Collab Pop-Up
Fashion 

UPDATE: Inside A$AP Rocky's AWGE x Under Armour Collab Pop-Up

Skateboards, crash test dummies and customized sneakers.

Osiris Claims A$AP Rocky Isn't Giving Proper Credit for Copying Shoes
Footwear

Osiris Claims A$AP Rocky Isn't Giving Proper Credit for Copying Shoes

The skate brand is unhappy about how the collaboration went down.

EXCLUSIVE: A Closer Look at the A$AP Rocky x Under Armour SRLo
Footwear 

EXCLUSIVE: A Closer Look at the A$AP Rocky x Under Armour SRLo

Releasing in limited quantities.

EXCLUSIVE: Here's How to Get A$AP Rocky's Under Armour Sneaker Tomorrow
Footwear

EXCLUSIVE: Here's How to Get A$AP Rocky's Under Armour Sneaker Tomorrow

Launching at a special pop-up event.

Under Armour Looks to Its Roots for the Forge 96's First Lookbook
Footwear

Under Armour Looks to Its Roots for the Forge 96's First Lookbook

Shot by Devin Allen.

Justin Timberlake & Nigel Sylvester Take on Supreme's Gato in This Week's Footwear Drops
Footwear 

Justin Timberlake & Nigel Sylvester Take on Supreme's Gato in This Week's Footwear Drops

Accompanied by the Nigel Sylvester-inspired Air Jordan 1, Supreme x Nike SB collab, UA’s new sportstyle category and more.

Under Armour's Forge 96 Sneaker Kicks off New Sportstyle Category
Footwear 

Under Armour's Forge 96 Sneaker Kicks off New Sportstyle Category

UA opens up a new chapter while staying on trend.

Under Armour's SC 3ZER0 II Set to Release in New Colorways
Footwear

Under Armour's SC 3ZER0 II Set to Release in New Colorways

The diffusion line expands its selections.
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2016

May - Under Armour and UCLA announces their plans for a 15-year, $280 million contract, making it the largest show and apparel sponsorship in NCAA history

2015

February - Under Armour announces its purchase of the calorie and nutrition counting app MyFitnessPal for $475m

2013

Under Armour signs basketball player Stephen Curry

2010

Addition of Michael Phelps and Tom Brady into the Under Armour athlete roster

2008

Enters the footwear market

2005

November - Under Armour goes public and becomes the first U.S.-based initial public offering in five years to double on its first day of trading

2003

Women’s line launched
Launches its first-ever TV campaign, entitled “Protect this House®”

1999

Featured in ESPN; sales increases by $750,000

1998

Moves headquarters to Baltimore

1995

Founded by Kevin Plank after he witnesses a sweating problem among his teammates on the University of Maryland football team