Under Armour

Under Armour

Under Armour is a sportswear company founded in 1996 by former university of Maryland football player Kevin Plank. Under Armour is the originator of performance appear, by initially providing gear that helps keep athletes cool, dry and light throughout workouts; whilst regulating temperature and enhancing performance.

Founded 1996
Industries Sportswear
Headquarter Baltimore, Maryland, United States
Steph Curry's Under Armour Curry 5 Is Out Now
Footwear

Steph Curry's Under Armour Curry 5 Is Out Now

An official look at the lightweight sneaker.
5,507 Hypes 19 Comments

Here's a Look Inside the Golden State Warriors' Facility Filled with Heat
Footwear

Here's a Look Inside the Golden State Warriors' Facility Filled with Heat

Starring Nick Young’s “Still Swaggy” Pro Model PE.
3,679 Hypes 1 Comments

Three Under Armour Curry Sneaker Samples Have Just Leaked
Footwear

Three Under Armour Curry Sneaker Samples Have Just Leaked

Could UA be working on a new lifestyle line?
8,413 Hypes 28 Comments


This Under Armour Curry 5 Kickstarts the Western Conference Finals
Footwear

This Under Armour Curry 5 Kickstarts the Western Conference Finals

Commemorating the Warriors vs. Rockets matchup.
6,301 Hypes 9 Comments

A$AP Rocky Shows off New Under Armour Sneaker
Footwear

A$AP Rocky Shows off New Under Armour Sneaker

Alongside Jared Leto.
32,279 Hypes 36 Comments

adidas Still Soaring Over Nike in North America
Fashion

adidas Still Soaring Over Nike in North America

And Under Armour.
7,876 Hypes 30 Comments


Under Armour Introduces a Light Gray HOVR™ Phantom for Spring
Footwear 

Under Armour Introduces a Light Gray HOVR™ Phantom for Spring

Leverages performance while integrating app-based technology.
2,448 Hypes 10 Comments

Under Armour Launches Stephen Curry Trivia App
Sports

Under Armour Launches Stephen Curry Trivia App

Aptly named Steph IQ.
1,091 Hypes 1 Comments

LeBron James Crowned With the Best Selling Sneakers in the NBA
Footwear

LeBron James Crowned With the Best Selling Sneakers in the NBA

Another nod for the King.
2,545 Hypes 8 Comments

Take a First Look at A$AP Rocky's Skate-Inspired Under Armour Shoe
Footwear

Take a First Look at A$AP Rocky's Skate-Inspired Under Armour Shoe

Resembling Osiris’ D3.
34,553 Hypes 85 Comments

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2016

May - Under Armour and UCLA announces their plans for a 15-year, $280 million contract, making it the largest show and apparel sponsorship in NCAA history

2015

February - Under Armour announces its purchase of the calorie and nutrition counting app MyFitnessPal for $475m

2013

Under Armour signs basketball player Stephen Curry

2010

Addition of Michael Phelps and Tom Brady into the Under Armour athlete roster

2008

Enters the footwear market

2005

November - Under Armour goes public and becomes the first U.S.-based initial public offering in five years to double on its first day of trading

2003

Women’s line launched
Launches its first-ever TV campaign, entitled “Protect this House®”

1999

Featured in ESPN; sales increases by $750,000

1998

Moves headquarters to Baltimore

1995

Founded by Kevin Plank after he witnesses a sweating problem among his teammates on the University of Maryland football team