Under Armour

Under Armour

Under Armour is a sportswear company founded in 1996 by former university of Maryland football player Kevin Plank. Under Armour is the originator of performance appear, by initially providing gear that helps keep athletes cool, dry and light throughout workouts; whilst regulating temperature and enhancing performance.

Founded 1996
Industries Sportswear
Headquarter Baltimore, Maryland, United States
Chace Infinite Teases Upcoming A$AP Rocky x Under Armour Sneaker
Footwear

Chace Infinite Teases Upcoming A$AP Rocky x Under Armour Sneaker

The best look so far.

Under Armour's Curry 5 Now Available for Customization
Fashion

Under Armour's Curry 5 Now Available for Customization

UA’s ICON platform just got a new addition.

A$AP Ant Teases Marino Infantry x Under Armour Jerseys
Fashion

A$AP Ant Teases Marino Infantry x Under Armour Jerseys

The skate and athletic brands team up on soccer apparel.

Palm Angels Debuted Fashion-Forward Under Armour Collab for Spring/Summer 2019
Fashion 

Palm Angels Debuted Fashion-Forward Under Armour Collab for Spring/Summer 2019

Countless logos, velcro sneakers and tanning bed goggles hit the runway.

Under Armour to Launch Special "Steph VR" Pop-Up & Exclusive Sneaker Colorways in Oakland
Footwear

Under Armour to Launch Special "Steph VR" Pop-Up & Exclusive Sneaker Colorways in Oakland

The event’s going down this week.

Steph Curry Addresses All the Haters in New Under Armour Commercial
Sports

Steph Curry Addresses All the Haters in New Under Armour Commercial

For all those who dislike Curry’s shimmy and mouthguard biting habits.

Under Armour Celebrates Steph Curry's Third NBA Championship With New "Fired Up" Curry 5
Footwear

Under Armour Celebrates Steph Curry's Third NBA Championship With New "Fired Up" Curry 5

Along with a challenge to the league.

A$AP Rocky's Under Armour Sneaker Debuts in New Colorway
Footwear

A$AP Rocky's Under Armour Sneaker Debuts in New Colorway

Another look at the upcoming sneaker.

Another Look at A$AP Rocky's Under Armour Signature Shoe Surfaces
Footwear

Another Look at A$AP Rocky's Under Armour Signature Shoe Surfaces

Still no release date.

Dwayne Johnson's Under Armour Project Rock 1 Set to Receive a Restock
Footwear

Dwayne Johnson's Under Armour Project Rock 1 Set to Receive a Restock

Mark your calendars.

2016

May - Under Armour and UCLA announces their plans for a 15-year, $280 million contract, making it the largest show and apparel sponsorship in NCAA history

2015

February - Under Armour announces its purchase of the calorie and nutrition counting app MyFitnessPal for $475m

2013

Under Armour signs basketball player Stephen Curry

2010

Addition of Michael Phelps and Tom Brady into the Under Armour athlete roster

2008

Enters the footwear market

2005

November - Under Armour goes public and becomes the first U.S.-based initial public offering in five years to double on its first day of trading

2003

Women’s line launched
Launches its first-ever TV campaign, entitled “Protect this House®”

1999

Featured in ESPN; sales increases by $750,000

1998

Moves headquarters to Baltimore

1995

Founded by Kevin Plank after he witnesses a sweating problem among his teammates on the University of Maryland football team
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