Under Armour

Under Armour

American Sportswear Company
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Profile
Founded 1996
Industries Sportswear
Headquarter Baltimore, Maryland, United States
Under Armour is a sportswear company founded in 1996 by former university of Maryland football player Kevin Plank. Under Armour is the originator of performance appear, by initially providing gear that helps keep athletes cool, dry and light throughout workouts; whilst regulating temperature and enhancing performance.

2016

May - Under Armour and UCLA announces their plans for a 15-year, $280 million contract, making it the largest show and apparel sponsorship in NCAA history

2015

February - Under Armour announces its purchase of the calorie and nutrition counting app MyFitnessPal for $475m

2013

Under Armour signs basketball player Stephen Curry

2010

Addition of Michael Phelps and Tom Brady into the Under Armour athlete roster

2008

Enters the footwear market

2005

November - Under Armour goes public and becomes the first U.S.-based initial public offering in five years to double on its first day of trading

2003

Women’s line launched
Launches its first-ever TV campaign, entitled “Protect this House®”

1999

Featured in ESPN; sales increases by $750,000

1998

Moves headquarters to Baltimore

1995

Founded by Kevin Plank after he witnesses a sweating problem among his teammates on the University of Maryland football team
Joel Embiid & Under Armour Announce the UA Embiid 1 Signature Shoe
Footwear

Joel Embiid & Under Armour Announce the UA Embiid 1 Signature Shoe

With each colorway spotlighting a critical moment or victory in the young star’s career.

Dior, Balmain and BAPE Lease New Spaces on and Near NYC's 5th Avenue
Fashion

Dior, Balmain and BAPE Lease New Spaces on and Near NYC's 5th Avenue

A shift back to the iconic district.

Black Friday Releases From Nike, adidas and More Hit the Market in This Week's Best Footwear Drops
Footwear 

Black Friday Releases From Nike, adidas and More Hit the Market in This Week's Best Footwear Drops

Collabs, new signature basketball shoes and more — it’s an unquestionably busy week in the world of footwear.

Under Armour Curry 7 Goes Sour Then Sweet With Sour Patch Kids Collab
Footwear

Under Armour Curry 7 Goes Sour Then Sweet With Sour Patch Kids Collab

Two colorful nods to Chef Curry’s favorite candy.

Under Armour's Accounting Practices Currently Under Federal Investigation
Fashion

Under Armour's Accounting Practices Currently Under Federal Investigation

The sportswear company faces accusations of shifting sales to appear healthier.

Under Armour Officially Introduces The Curry 7 With "UNDRTD" Colorway
Footwear

Under Armour Officially Introduces The Curry 7 With "UNDRTD" Colorway

Steph Curry’s latest signature shoe combines powerful performance tech and meaningful details.

Under Armour CEO Kevin Plank Announces Plan to Step Down
Fashion

Under Armour CEO Kevin Plank Announces Plan to Step Down

The executive founded Under Armour in 1996.

Virgin Galactic & Under Armour Unveil World’s First "Spacewear" for Private Astronauts
Fashion

Virgin Galactic & Under Armour Unveil World’s First "Spacewear" for Private Astronauts

Yours when you sign up for the $250,000 USD space flight.

Take a First Look at the Upcoming Under Armour Curry 7
Footwear

Take a First Look at the Upcoming Under Armour Curry 7

Debuting in an “UNDRTD” colorway.

Under Armour Launches "Street to Summit" Collection Featuring Recycled Polartec Fleece
Fashion

Under Armour Launches "Street to Summit" Collection Featuring Recycled Polartec Fleece

And introduces the new Valsetz Trek sneaker.

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