Under Armour is a sportswear company founded in 1996 by former university of Maryland football player Kevin Plank. Under Armour is the originator of performance appear, by initially providing gear that helps keep athletes cool, dry and light throughout workouts; whilst regulating temperature and enhancing performance.
Following its Spring 2025 runway on Thursday, the Spanish luxury house kicked off its sportswear partnership with a full range of co-branded gear online.
Ahead of its Spring 2025 runway on Thursday, the Demna-led label has teased a new collaboration with the sportswear brand that could benefit them both.
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