Under Armour

Under Armour

American Sportswear Company
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Profile
Founded 1996
Industries Sportswear
Headquarter Baltimore, Maryland, United States
Under Armour is a sportswear company founded in 1996 by former university of Maryland football player Kevin Plank. Under Armour is the originator of performance appear, by initially providing gear that helps keep athletes cool, dry and light throughout workouts; whilst regulating temperature and enhancing performance.

2016

May - Under Armour and UCLA announces their plans for a 15-year, $280 million contract, making it the largest show and apparel sponsorship in NCAA history

2015

February - Under Armour announces its purchase of the calorie and nutrition counting app MyFitnessPal for $475m

2013

Under Armour signs basketball player Stephen Curry

2010

Addition of Michael Phelps and Tom Brady into the Under Armour athlete roster

2008

Enters the footwear market

2005

November - Under Armour goes public and becomes the first U.S.-based initial public offering in five years to double on its first day of trading

2003

Women’s line launched
Launches its first-ever TV campaign, entitled “Protect this House®”

1999

Featured in ESPN; sales increases by $750,000

1998

Moves headquarters to Baltimore

1995

Founded by Kevin Plank after he witnesses a sweating problem among his teammates on the University of Maryland football team
Under Armour & Dennis Smith Jr. Debut 'Mortal Kombat'-Inspired Anatomix Spawn MK11 "Sub-Zero"
Footwear

Under Armour & Dennis Smith Jr. Debut 'Mortal Kombat'-Inspired Anatomix Spawn MK11 "Sub-Zero"

One icy sneaker.

8 Drops You Don't Want to Miss This Week
Fashion  

8 Drops You Don't Want to Miss This Week

Featuring Supreme, mastermind JAPAN x BAPE, AWGE x NEEDLES and Palace.

Under Armour Taps Palm Angels for Heat-Activated Recovery Capsule Collection
Fashion

Under Armour Taps Palm Angels for Heat-Activated Recovery Capsule Collection

The special energy-producing fabric responds to your body temperature.

Steph Curry and Under Armour Gift Final Four Teams New Kicks
Sports

Steph Curry and Under Armour Gift Final Four Teams New Kicks

The Red Raiders, Tigers and Fighting Irish all received various colorways of the Curry 6.

UPDATE: Reebok Officially Responds to News of Beyoncé Reportedly Declining Brand's Offer Due to Lack of Diversity
Fashion

UPDATE: Reebok Officially Responds to News of Beyoncé Reportedly Declining Brand's Offer Due to Lack of Diversity

She also had offers from Jordan and Under Armour, according to the source.

Under Armour Curry 6 "Dub Nation" Honors the Warriors' Journey to Success
Footwear

Under Armour Curry 6 "Dub Nation" Honors the Warriors' Journey to Success

An ode to GSW’s support system.

Under Armour Introduces Special Edition Colorways for Its 2019 NCAA Tournament Teams
Footwear

Under Armour Introduces Special Edition Colorways for Its 2019 NCAA Tournament Teams

Featuring the Curry 3Zero II Mid and Anatomix Spawn Low.

Under Armour Visits the West Coast for Latest UA Forge 96 Drop
Footwear

Under Armour Visits the West Coast for Latest UA Forge 96 Drop

Enlisting the support of rising sports stars.

Under Armour Curry 6 "Splash Party" Celebrates the Elite Shooter's 31st Birthday
Footwear

Under Armour Curry 6 "Splash Party" Celebrates the Elite Shooter's 31st Birthday

Will Steph snag another ring in this colorway?

Steph Curry Unveils Under Armour Curry 6 Designed by 9-Year-Old Girl
Footwear

Steph Curry Unveils Under Armour Curry 6 Designed by 9-Year-Old Girl

The NBA star has delivered on his promise.
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