Under Armour

Under Armour

American Sportswear Company
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Profile
Founded 1996
Industries Sportswear
Headquarter Baltimore, Maryland, United States
Under Armour is a sportswear company founded in 1996 by former university of Maryland football player Kevin Plank. Under Armour is the originator of performance appear, by initially providing gear that helps keep athletes cool, dry and light throughout workouts; whilst regulating temperature and enhancing performance.

2016

May - Under Armour and UCLA announces their plans for a 15-year, $280 million contract, making it the largest show and apparel sponsorship in NCAA history

2015

February - Under Armour announces its purchase of the calorie and nutrition counting app MyFitnessPal for $475m

2013

Under Armour signs basketball player Stephen Curry

2010

Addition of Michael Phelps and Tom Brady into the Under Armour athlete roster

2008

Enters the footwear market

2005

November - Under Armour goes public and becomes the first U.S.-based initial public offering in five years to double on its first day of trading

2003

Women’s line launched
Launches its first-ever TV campaign, entitled “Protect this House®”

1999

Featured in ESPN; sales increases by $750,000

1998

Moves headquarters to Baltimore

1995

Founded by Kevin Plank after he witnesses a sweating problem among his teammates on the University of Maryland football team
Advent Calendar Day 2: A$AP Rocky x Under Armour SRLo "Black"
Footwear

Advent Calendar Day 2: A$AP Rocky x Under Armour SRLo "Black"

Housed inside ‘TESTING’-inspired packaging and joined by industrial stickers.

Stephen Curry Responds to 9-Year-Old Girl Who Called Him Out
Footwear

Stephen Curry Responds to 9-Year-Old Girl Who Called Him Out

For only making boy’s sneakers.

The Best Fashion & Footwear Sales for Black Friday & Cyber Monday
Fashion  

The Best Fashion & Footwear Sales for Black Friday & Cyber Monday

All of the deals in one list.

A$AP Rocky x Under Armour SRLo Wider Re-Release Date Announced
Footwear

A$AP Rocky x Under Armour SRLo Wider Re-Release Date Announced

For those who missed the NYC pop-up experience.

Under Armour Gets Colorful With the Curry 5 "Confetti"
Footwear

Under Armour Gets Colorful With the Curry 5 "Confetti"

A vibrant upgrade to the series.

Dwayne "The Rock" Johnson & Under Armour Share New Veterans Day Capsule
Footwear

Dwayne "The Rock" Johnson & Under Armour Share New Veterans Day Capsule

Called “Project Rock,” the collection honors our nation’s bravest.

Under Armour Latest to Be Accused of Workplace Misconduct
Fashion

Under Armour Latest to Be Accused of Workplace Misconduct

Strip club visits and more.

Under Armour Curry 5 "Moroccan Blue" Drops Ahead of New NBA Season
Footwear

Under Armour Curry 5 "Moroccan Blue" Drops Ahead of New NBA Season

Could we see Steph 3-peat in this sneaker?

Joel Embiid Leaves adidas for Under Armour
Footwear

Joel Embiid Leaves adidas for Under Armour

Inking the largest shoe deal among centers.

Shoe Palace Releases UA Curry “Bright Lights” Pack As Part of Its 25th Anniversary Celebration
Footwear

Shoe Palace Releases UA Curry “Bright Lights” Pack As Part of Its 25th Anniversary Celebration

Featuring the UA Curry 1 and Curry 4.
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