Under Armour

Under Armour

American Sportswear Company
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Profile
Founded 1996
Industries Sportswear
Headquarter Baltimore, Maryland, United States
Under Armour is a sportswear company founded in 1996 by former university of Maryland football player Kevin Plank. Under Armour is the originator of performance appear, by initially providing gear that helps keep athletes cool, dry and light throughout workouts; whilst regulating temperature and enhancing performance.

2016

May - Under Armour and UCLA announces their plans for a 15-year, $280 million contract, making it the largest show and apparel sponsorship in NCAA history

2015

February - Under Armour announces its purchase of the calorie and nutrition counting app MyFitnessPal for $475m

2013

Under Armour signs basketball player Stephen Curry

2010

Addition of Michael Phelps and Tom Brady into the Under Armour athlete roster

2008

Enters the footwear market

2005

November - Under Armour goes public and becomes the first U.S.-based initial public offering in five years to double on its first day of trading

2003

Women’s line launched
Launches its first-ever TV campaign, entitled “Protect this House®”

1999

Featured in ESPN; sales increases by $750,000

1998

Moves headquarters to Baltimore

1995

Founded by Kevin Plank after he witnesses a sweating problem among his teammates on the University of Maryland football team
Stephen Curry "Pranks" His Fans With Under Armour Curry 6 "Coy Fish"
Footwear

Stephen Curry "Pranks" His Fans With Under Armour Curry 6 "Coy Fish"

In bright and bold neon.

Heron Preston x Nike Hits the Gridiron in This Week's Footwear Drops
Footwear  

Heron Preston x Nike Hits the Gridiron in This Week's Footwear Drops

Joined by Chinese New Year colorways, a new Brain Dead x Converse collabo and more.

Under Armour Curry 6 Pays Homage to One of Steph's Family Mantras
Footwear

Under Armour Curry 6 Pays Homage to One of Steph's Family Mantras

“Working on Excellence.”

Under Armour Announced as Virgin Galactic's Official Spacewear Partner
Tech

Under Armour Announced as Virgin Galactic's Official Spacewear Partner

The collection is expected to release in late 2019.

The Curry 6 "Underrated" Remembers All of Steph's Early Doubters
Footwear

The Curry 6 "Underrated" Remembers All of Steph's Early Doubters

From an undersized rookie to MVP.

New Nike Fear of God & Off-White™ Kicks Make it to This Week's Footwear Drops
Footwear  

New Nike Fear of God & Off-White™ Kicks Make it to This Week's Footwear Drops

Steph Curry and Kyrie Irving signature kicks also make the roster.

Under Armour Curry 6 "Heart of the Town" Gets Dipped in All-Red
Footwear

Under Armour Curry 6 "Heart of the Town" Gets Dipped in All-Red

An ode to Steph’s love for Oakland.

The Air Jordan 19 Celebrates a Career Milestone for Carmelo In This Week's Footwear Drops
Footwear  

The Air Jordan 19 Celebrates a Career Milestone for Carmelo In This Week's Footwear Drops

Plus Steph Curry’s bright and bold Under Armour Curry 6 and more.

Under Armour Reveals the Curry 6 "Fox Theater"
Footwear

Under Armour Reveals the Curry 6 "Fox Theater"

Stephen Curry’s sixth signature sneaker.

Advent Calendar Day 2: A$AP Rocky x Under Armour SRLo "Black"
Footwear

Advent Calendar Day 2: A$AP Rocky x Under Armour SRLo "Black"

Housed inside ‘TESTING’-inspired packaging and joined by industrial stickers.
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