Under Armour

Under Armour

American Sportswear Company
Expand
Profile
Founded 1996
Industries Sportswear
Headquarter Baltimore, Maryland, United States
Under Armour is a sportswear company founded in 1996 by former university of Maryland football player Kevin Plank. Under Armour is the originator of performance appear, by initially providing gear that helps keep athletes cool, dry and light throughout workouts; whilst regulating temperature and enhancing performance.

2016

May - Under Armour and UCLA announces their plans for a 15-year, $280 million contract, making it the largest show and apparel sponsorship in NCAA history

2015

February - Under Armour announces its purchase of the calorie and nutrition counting app MyFitnessPal for $475m

2013

Under Armour signs basketball player Stephen Curry

2010

Addition of Michael Phelps and Tom Brady into the Under Armour athlete roster

2008

Enters the footwear market

2005

November - Under Armour goes public and becomes the first U.S.-based initial public offering in five years to double on its first day of trading

2003

Women’s line launched
Launches its first-ever TV campaign, entitled “Protect this House®”

1999

Featured in ESPN; sales increases by $750,000

1998

Moves headquarters to Baltimore

1995

Founded by Kevin Plank after he witnesses a sweating problem among his teammates on the University of Maryland football team
Virgin Galactic & Under Armour Unveil World’s First "Spacewear" for Private Astronauts
Fashion

Virgin Galactic & Under Armour Unveil World’s First "Spacewear" for Private Astronauts

Yours when you sign up for the $250,000 USD space flight.

Take a First Look at the Upcoming Under Armour Curry 7
Footwear

Take a First Look at the Upcoming Under Armour Curry 7

Debuting in an “UNDRTD” colorway.

Under Armour Launches "Street to Summit" Collection Featuring Recycled Polartec Fleece
Fashion

Under Armour Launches "Street to Summit" Collection Featuring Recycled Polartec Fleece

And introduces the new Valsetz Trek sneaker.

Milkcrate Athletics Takes Under Armour to Court for Logo Theft
Fashion

Milkcrate Athletics Takes Under Armour to Court for Logo Theft

Closely following a similar lawsuit made against adidas.

Steph Curry To Bankroll Howard University's Golf Teams
Sports

Steph Curry To Bankroll Howard University's Golf Teams

Pledging six years of support.

Stephen Curry and MACHE  Craft INFINITI QX50-Inspired Under Armour Shoe
Footwear

Stephen Curry and MACHE Craft INFINITI QX50-Inspired Under Armour Shoe

A one-off automotive-indebted Curry 6.

Steph Curry Adds His Stylish Touch to Under Armour's Golf Collection
Fashion

Steph Curry Adds His Stylish Touch to Under Armour's Golf Collection

Apparel, accessories and shoes launching this fall.

The Under Armour Curry 6 “Roaracle” Celebrates the Oracle Arena
Footwear

The Under Armour Curry 6 “Roaracle” Celebrates the Oracle Arena

As Steph Curry and the Warriors prepare to move to SF’s Chase Center.

Under Armour Introduces New Material Innovation In Anthony Joshua's Boxing Boot
Footwear

Under Armour Introduces New Material Innovation In Anthony Joshua's Boxing Boot

“Project Chameleon” will debut tonight, when Joshua takes on Andy Ruiz Jr. at MSG.

Stephen Curry's Latest Colorway Is a Thank You Letter to Oakland
Footwear

Stephen Curry's Latest Colorway Is a Thank You Letter to Oakland

A decade in Oakland.

Load more

{{ selectedDropItems.monthDivider }}

 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.