Under Armour

Under Armour

American Sportswear Company
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Profile
Founded 1996
Industries Sportswear
Headquarter Baltimore, Maryland, United States
Under Armour is a sportswear company founded in 1996 by former university of Maryland football player Kevin Plank. Under Armour is the originator of performance appear, by initially providing gear that helps keep athletes cool, dry and light throughout workouts; whilst regulating temperature and enhancing performance.

2016

May - Under Armour and UCLA announces their plans for a 15-year, $280 million contract, making it the largest show and apparel sponsorship in NCAA history

2015

February - Under Armour announces its purchase of the calorie and nutrition counting app MyFitnessPal for $475m

2013

Under Armour signs basketball player Stephen Curry

2010

Addition of Michael Phelps and Tom Brady into the Under Armour athlete roster

2008

Enters the footwear market

2005

November - Under Armour goes public and becomes the first U.S.-based initial public offering in five years to double on its first day of trading

2003

Women’s line launched
Launches its first-ever TV campaign, entitled “Protect this House®”

1999

Featured in ESPN; sales increases by $750,000

1998

Moves headquarters to Baltimore

1995

Founded by Kevin Plank after he witnesses a sweating problem among his teammates on the University of Maryland football team
Stephen Curry and MACHE  Craft INFINITI QX50-Inspired Under Armour Shoe
Footwear

Stephen Curry and MACHE Craft INFINITI QX50-Inspired Under Armour Shoe

A one-off automotive-indebted Curry 6.

Steph Curry Adds His Stylish Touch to Under Armour's Golf Collection
Fashion

Steph Curry Adds His Stylish Touch to Under Armour's Golf Collection

Apparel, accessories and shoes launching this fall.

The Under Armour Curry 6 “Roaracle” Celebrates the Oracle Arena
Footwear

The Under Armour Curry 6 “Roaracle” Celebrates the Oracle Arena

As Steph Curry and the Warriors prepare to move to SF’s Chase Center.

Under Armour Introduces New Material Innovation In Anthony Joshua's Boxing Boot
Footwear

Under Armour Introduces New Material Innovation In Anthony Joshua's Boxing Boot

“Project Chameleon” will debut tonight, when Joshua takes on Andy Ruiz Jr. at MSG.

Stephen Curry's Latest Colorway Is a Thank You Letter to Oakland
Footwear

Stephen Curry's Latest Colorway Is a Thank You Letter to Oakland

A decade in Oakland.

JBL & Under Armour Release Dwayne Johnson's Project Rock True Wireless In-Ear Headphones
Tech

JBL & Under Armour Release Dwayne Johnson's Project Rock True Wireless In-Ear Headphones

Can you hear what The Rock is cooking?

New Data Showcases Nike Outranking Competition in Consumer Perception
Footwear

New Data Showcases Nike Outranking Competition in Consumer Perception

The Oregon-based brand remains top dog in the sportswear industry.

Under Armour & Dennis Smith Jr. Debut 'Mortal Kombat'-Inspired Anatomix Spawn MK11 "Sub-Zero"
Footwear

Under Armour & Dennis Smith Jr. Debut 'Mortal Kombat'-Inspired Anatomix Spawn MK11 "Sub-Zero"

One icy sneaker.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, mastermind JAPAN x BAPE, AWGE x NEEDLES and Palace.

Under Armour Taps Palm Angels for Heat-Activated Recovery Capsule Collection
Fashion

Under Armour Taps Palm Angels for Heat-Activated Recovery Capsule Collection

The special energy-producing fabric responds to your body temperature.

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