Playboi Carti and Under Armour Reportedly Sign Multi-Year Creative Partnership
The two are rumored to develop a sub-label called OPIUM.
Summary
- Playboi Carti has reportedly inked a multi-year creative partnership with Under Armour to develop a gothic performance wear sub-label called OPIUM
- The collaboration aims to shift Under Armour’s strategic direction from traditional sportswear toward experimental and avant-garde silhouettes
- An initial piece, the distressed “Antagonist” technical cap, went viral during Carti’s January 2026 tour and serves as the supposed primary product thus far
Under Armour and Playboi Carti have reportedly signed a multi-year creative partnership, introducing a new gothic performance wear sub-label dubbed OPIUM.
His signature aesthetic will dictate the entire creative direction for the upcoming collections, shifting technical fabrics into experimental silhouettes. As per HotNewHipHop, the partnership reportedly gained momentum after Carti was spotted wearing custom gear during his January 2026 tour stops.
A piece from that run, a distressed “Antagonist” technical cap, currently serves as the only supposed product for the impending release. It featured a monochromatic black colorway, gothic-inspired distressing, and punk hardware details.
Stay tuned for more info.
Playboi Carti gives a first look at his new OP*UM x Under Armour collab pic.twitter.com/UKiNTD0fiv
— STAYGROUNDEAD TV (@staygroundeadtv) March 15, 2026
