Under Armour Presents Its New "Unstoppable Sportswear" Collection
Coming with a launch event featuring Anthony Joshua, Eddie Nketiah and more.
Under Armour has just unveiled its new “Unstoppable Sportswear,” a new collection that demonstrates how Under Armour makes athletes better, both on and off the field.
The Fall/Winter 2024 collection includes 60 on-trend pieces for men and women, designed in a slew of seasonal colorways, while the melange of fits allows wearers to mix and match to accommodate personal style. The woven style is light and durable, with a 4-way stretch that provides all-day comfort. Meanwhile, it’s treated with Under Armour’s durable water-repellent treatment, Storm — this protects against the elements and extends the wearing occasion.
Celebrating the launch of the new collection Under Armour hosted an immersive launch event at Hoxton Docks, East London, bringing together some of their most style-oriented London athletes, including heavyweight boxer Anthony Joshua, rugby star Maro Itoje, Crystal Palace footballer Eddie Nketiah and UA Next athlete Erkia Lempek.
Guests experienced a live lookbook runway with UA Next athletes showcasing the latest Under Armour sportswear collections, followed by an athlete roundtable discussion on what makes them feel unstoppable whatever the situation. Topics covered included sportswear culture, London life, elite athlete mentality & their respective aspirations this year.
Commenting on the launch of the new collection, two-time heavyweight champion of the world, Anthony Joshua, said: “Your self-improvement mentality has to be unstoppable. We’ve all got a great chance here: we’re young, we’re fresh and we still have that fire in our belly. So having an unstoppable mindset is the only way to be. That mentality is key.”
Take a look at what went down at the Under Armour launch party above.
