Robert Pattinson Stars in Fall 2024 Dior Icons Campaign
The long-time house ambassador’s third Dior Icons campaign.
Robert Pattinson returns to grace the Fall 2024 Dior Icons campaign. Through the campaign, the actor continues to highlight some of Dior’s most timeless silhouettes and wardrobe essentials. He last appeared in the Spring 2024 Dior Icons campaign that hinted at new turn of the season codes for the house.
Led by menswear creative director Kim Jones, Robert Pattinson’s return as the face of the luxury house’s latest campaign comes as no surprise. A long-time friend of the house, Pattinson began appearing in Dior Homme fragrance ads since 2013. Starting in fall 2016, he appeared in a series of menswear campaigns and now, he is the face of his third Dior Icons campaign.
Similar to the last, the photos were shot by Alasdair McLellan, seemingly an extension of last season’s images. Art direction is provided by Ronnie Cooke Newhouse and styling by Melanie Ward. Lynsey Alexander was on makeup and Anthony turner for hair. This time around, the campaign focuses on the brand’s utilitarian codes and classic silhouettes, combining cashmere knits with Harrington jackets worn over wide-legged pants and paired with long-structured wool coats. Different from last season’s campaigns, this collection focuses on muted tones and grey hues throughout. Dior focuses on its modern tailoring with its line of elegant yet casual essential pieces. The campaign also pinpoints accessories like the messenger, tote and weekender made of Dior Gravity leather, which features the brand’s Dior Oblique motif.
The Fall 2024 Dior Icons capsule collection arrives on October 31 at Dior boutiques around the world.
