Robert Pattinson Fronts Spring 2024 Dior Icons Campaign

The capsule drops next month.

Fashion
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Dior has officially released the new campaign for its new Spring 2024 campaign. Led by menswear creative director Kim Jones, Robert Pattinson returns as the face of the French luxury house, fronting the Dior Icons capsule campaign imagery.

The actor is photographed by British photographer and director Aladair McLellan. Kim Jones’ Spring 2024 hints at a new season that returns the house to lighter knitwear tailoring. Blending silk shirts with a lineup of masculine-fitted wide-leg trousers and structured coats, the capsule sees Jones’ utilitarian codes come through. In the campaign imagery, Pattinson dons two sets of outfits. In one, Pattinson models the discreet luxury brand in a set of beige tones. Decked out in a layered outfit that includes a cardigan over a white t-shirt finished of with a military-esque trench coat and paired with a relaxed pair of trousers, Pattinson also sports a weekender bag with the house’s Oblique motif and this season’s iteration of the B33 sneaker.

In another campaign image, Pattinson is portrayed in black an white, wearing a semi-formal outfit that consists of a striped button up, black rouser sand a wool, boxy overcoat. The capsule previously made its debut back in December with a first campaign with Pattinson. Pattinson has long been a friend of the house, being the face of Dior Homme fragrance since 2013. The Spring 202 Dior Icons capsule drops on May 2 in-stores and online

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