Under Armour Just Signed UCLA to the Biggest Shoe & Apparel Deal in NCAA History

A 15-year deal worth $280 million USD to be exact.

Sports
4,129 Hypes 0 Comments

It’s no secret that Under Armour has been killing it — just check out the sportswear imprint’s latest earnings report and Stephen Curry’s shoe sales for proof. The latest exhibit of CEO and founder Kevin Plank’s power? The 20-year-old brand’s new deal with UCLA.

Believed to be the biggest in NCAA history and slated for an official announcement later today, Under Armour’s deal with the Bruins will be worth $280 million USD over the next 15 years, thus eclipsing Ohio State and Nike’s current 15-year/$252 million USD deal as the most lucrative in collegiate athletics. “This deal was about geography,” said said Plank. “It was important for us to plant our flag in L.A.” Though full terms have yet to be disclosed by either Plank or the university, sources say UCLA will receive $15 million USD in cash up front and $11 million USD annually over the course of the deal. Under Armour will also supply the school with $7.4 million USD-worth of clothing, shoes and equipment each year, as well as $2 million USD over the next eight years for facilities upgrades.

The terms of the partnership are even more impressive when you consider that Under Armour’s 10-year deal with Notre Dame — which kicked off in 2014 and was perhaps the brand’s biggest “get” at the time — is worth $90 million USD. Under Armour’s growth over the past couple of years alone has been staggering.

UCLA, who is currently sponsored by adidas, will come in to the Under Armour fold beginning in July of 2017.

Read Full Article

What to Read Next

Under Armour Reveals the Flow Velociti Wind, Its "Fastest Running Shoe Yet"
Footwear

Under Armour Reveals the Flow Velociti Wind, Its "Fastest Running Shoe Yet"

Boasting an all-in-one cushioning system that eliminates the need for an outsole.

Under Armour Aims To Push Athletes To The Next Level
Fashion 

Under Armour Aims To Push Athletes To The Next Level

Presented by Under Armour
Launching its “Live The Challenge” campaign series.

Dwayne "The Rock" Johnson and Under Armour Release "Breaking Barriers" Collection
Footwear

Dwayne "The Rock" Johnson and Under Armour Release "Breaking Barriers" Collection

Centered around a fresh colorway of the Project Rock 3 plus a new BSR silhouette and rugged-yet-comfy slides.


Dwayne "The Rock" Johnson x Under Armour "Iron Paradise Tour" Collection Is Inspired by Classic Rock & Roll Music
Footwear

Dwayne "The Rock" Johnson x Under Armour "Iron Paradise Tour" Collection Is Inspired by Classic Rock & Roll Music

And consists of a new colorway of the Under Armour Project Rock 3 — plus special apparel.

RAINS and RETROSUPERFUTURE Clear Things up for a Couple Pairs of Collaborative Shades
Fashion

RAINS and RETROSUPERFUTURE Clear Things up for a Couple Pairs of Collaborative Shades

Built to survive summer showers.

Otterbox's New uniVERSE System Lets You Clip on Accessories as You Need Them
Tech

Otterbox's New uniVERSE System Lets You Clip on Accessories as You Need Them

With up to 15 different clip-on accessories.

Young Thug Drops New Track "Who Want Some" Featuring Young Mazi
Music

Young Thug Drops New Track "Who Want Some" Featuring Young Mazi

Will Young Thug ever let up?


visvim's Webstore Dropped an Exclusive Version of the VIRGIL BOOTS-FOLK
Footwear

visvim's Webstore Dropped an Exclusive Version of the VIRGIL BOOTS-FOLK

The highlight? Dark brown kangaroo leather construction.

Essentials: Desiigner
Fashion

Essentials: Desiigner

Living the G.O.O.D. life.

Nike Drops off a Lupine Colorway of the Nike Air Huarache
Footwear

Nike Drops off a Lupine Colorway of the Nike Air Huarache

Direwolf grey.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.